Vocus Announces New Marketing Consulting Services with Latest Spring ’14 Marketing Suite Release

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A team of integrated digital marketing experts now personalizes the Vocus Marketing Suite experience to put businesses on the right track to success

Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and public relations software, today announced that with the Spring ’14 Release of Vocus Marketing Suite, its marketing consulting services will be transitioning from an on-demand service to Vocus Marketing Consulting Services, a set of integrated, digital marketing programs to get clients on the right track. As a leader in multichannel marketing with industry-leading tools, Vocus is now offering businesses of all marketing abilities and sizes the opportunity to get strategic insight and creativity from highly trained, expert consultants at competitive pricing.

The world-class software and service experience begins with a Vocus Marketing Suite expert helping clients set up their Vocus Marketing Suite the way they want to use it, providing the guidance needed to drive better marketing results. Developed with the client experience in mind, the new Marketing Consulting Services are designed as tracks formulated to improve customer success.

Marketers are provided with various options, placing an emphasis on different tactics. Each track is fully integrated to optimize today’s fast-paced, multi-platform communication, and is executed through the new Marketing Suite.

Businesses can select one marketing area to focus on, or run multiple tracks concurrently to see even better results.

  • Content Marketing

A track designed to assist with the creation and sharing of “owned” media with a goal of increasing the company’s thought leadership, retaining and increasing subscribers, and converting leads to sales.

  • Public Relations

A track designed to assist with the dissemination of company news and pitching influencers, with the goal of increasing business awareness and transforming the business into an industry expert.

  • Email Marketing

A track designed to assist with sharing company announcements and promotions, with the goal of developing marketing automation to nurture leads into repeat sales.

  • Social Media Marketing

A track designed to assist with social media efforts through original content, landing pages and promoted posts, with the goal of increasing customer engagement and business awareness.

  • Welcome Team Services

A service designed for companies to get a custom configuration of their Vocus Marketing Suite immediately and a quick jumpstart to their marketing efforts. Welcome Team Services provides the foundation to maximize their use of the software right away.

Vocus Marketing Consulting Services will continue to offer Campaign Services, Writing Services and Design Services for clients.

Each track features three levels of service based on the business’ needs at the Program, Portfolio or Agency-level. Prices are available upon request and can only be provided with the purchase of Vocus software.

Vocus Marketing Consulting Services give clients access to teams with a variety of marketing skills and experience, and cutting-edge marketing automation software. Vocus’ team of marketing consultants have years of digital marketing experience, and understand that every client looks to Vocus for their unique marketing needs.

To learn more about the Vocus Marketing Consulting Services, please visit http://www.vocus.com/services/consulting.


About Vocus
Vocus (NASDAQ: VOCS) provides leading cloud-based marketing and public relations software that enables companies to acquire and retain customers. The company offers products and services to help clients attract and engage prospects, nurture and convert customers, and measure and improve marketing effectiveness. More than 16,000 annual subscription customers across a wide variety of industries use Vocus software. The company is headquartered in Beltsville, MD with offices in North America, Europe and Asia. For more information, visit http://www.vocus.com or call (800) 345-5572.

Forward-Looking Statement
This release contains “forward-looking” statements that are made pursuant to the Safe Harbor provision of the Private Securities Litigation Reform Act of 1995. These statements are predictive in nature, that depend upon or refer to future events or conditions or that include words such as “may,” “will,” “expects,” “projects,” “anticipates,” “estimates,” “believes,” “intends,” “plans,” “should,” “seeks,” and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus’ filings with the Securities and Exchange Commission.

The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, risks associated with acquisitions, including our ability to successfully integrate acquired businesses, risks associated with our foreign operations, interruptions or delays in our service or our web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain, and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, foreign currency exchange rates and interest rate.

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Breeanna Straessle
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