(PRWEB UK) 14 January 2014
The biggest outdoor clothing and equipment retailer in the UK, GO Outdoors has been named among the top companies in Yorkshire for its creative use of social media.
The company was also ranked fourth overall for the same aspect of its marketing when it was put up against counterpart businesses from the whole of the north of England.
The honour, handed out by a leading regional public relations company, acknowledges the best and most successful efforts made by businesses to engage with customers and followers online.
Fifteen criteria were considered overall for companies vying for places in the SocialLIGHT Yorkshire Index, compiled by Admiral PR. These were designed to reflect the levels of success achieved by the companies nominated in reaching out to potential and actual customers through the various social media channels available.
GOOutdoors.co.uk was ranked third out of all entrants from throughout Yorkshire for its work, while it was given fourth spot in the survey when it also took into account businesses from this region plus the whole of North-East and North-West England.
Its success in the poll earned South Yorkshire-based GO Outdoors valuable recognition in its local daily newspaper, The Star, based in Sheffield.
"We're acutely aware of the importance of social media in helping us promote our products," said Brandon Egley, Content Marketing & Social Media Manager from GO Outdoors. "That's why we launched GO Outdoors TV, our YouTube channel, where we put various products in our extensive ranges to the test, and give customers advice based on our own experience of using them designed to help them find the best items for their needs."
"We also encourage people to contribute to helping us give the best advice possible about our products and how to get the best from them by submitting their comments to our Facebook and Twitter pages, which we greatly appreciate, and help us build them into highly effective resources for novice followers of all outdoor pursuits, and seasoned country-lovers alike," Brandon added.
The product demonstrations have also proved very successful in showcasing the range of thousands of items which are available in GO Outdoors' stores designed to appeal to different parts of its wide customer base.
Georgie Cameron of Admiral said: "The impact social media can have is very often under-estimated by a lot of organisations, but things are beginning to change."
Visit http://www.gooutdoors.co.uk to find out more about GO Outdoors' ranges of outdoor clothing, camping equipment, and its wide choice of essentials for anyone who loves the outdoor life, or to see its extensive library of advice articles.