Corporate Blogging on the Rise According to New DeskAlerts Survey

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The findings of a brand new survey carried out in the USA by the web-based alert software DeskAlerts have suggested that corporate blogging will grow substantially in 2014.

The only alert solution that works in both technologically and geographically diverse networks to streamline corporate communications, DeskAlerts is a key tool for many organizations keen to develop more efficient corporate communications strategies. As part of its efforts to continually develop its service offering and remain at the cutting edge of communication mediums, it regularly conducts national and international research into topics as diverse as email usage, mobile tablet penetration and social media adoption.

In its most recent studies, which were carried out in January 2014 and the results published today, DeskAlerts asked businesses around the US a single question: what would inspire you to create a corporate blog? Its findings suggest that much of corporate America is already switched on to the need for a company blog with the next step being to actually implement the blog.

The survey found that almost two thirds (64%) of American companies will start their own corporate blog in 2014. The average budget for corporate blogging will be increased from 12% (in 2012) to 28% (in 2014) and as many as 12% of American companies plan to hire a full time blogger in 2014.

Anton Vdovin, Project Manager at DeskAlerts, said, "The key message that came out of our survey is that American businesses do not need to be inspired to start a blog. Many have already recognised the value of the medium and have put the wheels in motion to begin blogging or expand existing blog efforts this year. This is a real indicator of how many US firms are now pro-actively managing their corporate communications strategy and showing and increasing willingness to invest in this area."

About DeskAlerts: DeskAlerts is the only alert solution that works in technologically and geographically diverse networks. It is a completely web-based solution that can be used to send desktop alerts and news updates to any employee within your organization, improving communications and productivity with a more efficient communication strategy than traditional email alone.

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Natasha Chudnova
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