Non-profit Launches Innovative Website and Social Media Campaign to Celebrate the Action of Coming Out in Effort to Promote Equality

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Students Moving America in partnership with Jonny Drubel of E!’s #RichKids of Beverly Hills create the "#ComingOutMatters" campaign.

#ComingOutMatters Logo

You have the ability to change someone's life by using the simple hashtag #ComingOutMatters. - Jonny Drubel

#ComingOutMatters is a campaign devoted to empowering the LGBT community and increasing public support for equality under law. Through social media sites such as YouTube, Instagram, and Twitter, individuals are encouraged to share their personal "coming out" narratives and reflections on equality using the hashtag #ComingOutMatters. These stories are then automatically streamed through the #ComingOutMatters website for other users to experience.

#ComingOutMatters is designed to be a social community that supports and encourages the act of coming out. This site compiles stories from LGBT community members who have had their own coming out experiences, as well as stories from those who support the fight for equality. #ComingOutMatters is a campaign focused on fostering a community of acceptance and positivity that empowers LGBT individuals to be true to themselves and to take action in their own life.

#ComingOutMatters launched on February 18th, 2014. #ComingOutMatters has also partnered with other equality organizations across the country such as MassEquality in Massachusetts and Fairness Campaign in Kentucky, all of which will promote the #ComingOutMatters campaign through their own social media sites.

About Students Moving America

Students Moving America was founded in 2013 at Christopher Newport University by two students who were inspired by the amount of student involvement in the 2012 presidential election.

Students Moving America aims to engage, inform, and inspire students to become a more active voice in their community. Students Moving America is focused on increasing student awareness and engagement using social media and connecting with organizations within the student population. For more information, please visit

About Jonny Drubel

Singer/song writer/TV personality Jonny Drubel grew up in the New England hamlet of Hanover, New Hampshire, where he found his passion for singing at the age of 10. After high school, Jonny moved to Los Angeles, his passion for writing music took off as other artists began asking him to pen songs for them, leading to several writing projects with publishing houses, producers, and artists, ultimately landing Drubel numerous publishing deals. His songs have been performed on several networks, including E!, MTV, VH1, and CBS. Drubel is a cast member of E!’s "#RichKids of Beverly Hills".

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Donald Hair

Ann Joyce
Students Moving America
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