TrendSource Attends Annual NRF Retail Show and Walks Away with Convergence on the Brain

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TrendSource, a market research and strategic consulting firm, met with fellow retail industry professionals to discuss the shift of consumers’ behavior in the digital age.

TrendSource Trusted Insight
Retailers and customers are symbiotically stuck with each other…understanding consumer behavior is paramount in cultivating harmonious, personalized communication that will harvest loyalty.

As a premier player in the market research industry, TrendSource strives to stay abreast of the ever-changing landscape of consumer behavior. Last month, TrendSource joined over 30,000 industry representatives at Retail’s Big Show 2014, hosted by the National Retail Federation, to gain insight from visionary leaders on what to expect from consumers in 2014.

Retail’s BIG Show has become the go-to resource for industry professionals from around the world to see and experience everything and anything that is Retail. The four day event in New York City provided innovative education and unparalleled networking opportunities.

The most intriguing conference topic for TrendSource: Convergence. According to industry experts, web, big data, social media, analytics, mobile and all things digital must come together to provide a clear picture of consumers’ behavior. Sr. Sales Manager, Evencia Leite, shares her perspective on the benefits of convergence and what it means for retailers in her recent blog post, “Done Right – Convergence Yields Customer Loyalty.” In her blog post, Evencia suggests, “Retailers and customers are symbiotically stuck with each other… understanding consumer behavior is paramount in cultivating harmonious, personalized communication that will harvest loyalty.” She went on to say, “In this age of convergence, there is a huge opportunity to test and learn as retailers engage with their customers based on the data that they are gathering from them.” What’s on the horizon? Personalization via MOBILE. The increased usage of mobile devices is staggering. It is not enough to have a mobile ecommerce site – mobile shopping must integrate with the in-store experience and be personalized to each shopper. Through the personalization that is available via mobile, retailers are able to offer product information, reviews, relevant promotions, etc. that are all about the individual…but, only possible via convergence.

For the complete blog post, go to

About TrendSource

TrendSource has the unique distinction as a market research organization with ISO 9001:2013 certification. TrendSource is a market research and strategic consulting firm specializing in customer experience management, consumer insights measurement and compliance solutions. Together, we will create clarity in the world of business through Trusted Insight that delivers measurable ROI. With over twenty years of experience, TrendSource’s customized solutions deliver highly efficient Customer Experience Programs that quantify service gaps, provide prescriptive/corrective solutions, identify trends, and provide actionable solutions through enhanced reporting and analysis.

For more information about TrendSource, email trustedinsight(at)trendsource(dot)com.

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Heather Parker
TrendSource, Inc.
+1 (619) 718-7467 Ext: 237
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