Sterling Scale Launches New Website To Better Serve Customers

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Blue Fire Media Group of Kalamazoo Partners with Sterling Scale for a new website design.

Sterling Scale

In mid-February, Sterling Scale launched a new website with the help of Kalamazoo area’s web developer, Blue Fire Media Group.

Blue Fire Media Group has an eclectic portfolio and has added a leader in industrial weighing equipment to it. Sterling Scale has 50 years of experience in selling and renting scales of all kinds to customers. With the help of Blue Fire Media Group, Sterling Scale’s new site is easy to navigate for all visitors to the site.

Vice President of Sterling Scale, Bette Dixon, said, "We had a website that was out of date. We knew we needed a new website that better showcased our industrial weighing equipment and services. We are very pleased with our new new website and experience in working with Blue Fire Media."

From the home page, guests can easily determine what products are available and what scale rentals entail. Visitors to the site can also review Sterling Scale’s certifications and contact information on the main page.

Sterling Scale is solving weighing needs with accuracy scales and equipment. From floor scales, portable scales and counting scales to weight indicators, drum scales and crane scales, customers can view the versatile selection with a few clicks of a mouse.

Sterling Scale started as a scale manufacturer in 1961 and is now located in Southfield, Michigan. Currently, scales available range from electrical scales, truck scales and much more.

Blue Fire Media Group is more than a web design company. A company that specializes in SEO, Internet marketing, web analytics, pay per click, and more, created a website that was branded to Sterling Scale’s image. For more information about Blue Fire Media Group’s services visit

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Jeff Wendland
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