Mercedes-Benz Laguna Niguel (MBLN) Surpasses 6,000 Rewards Card Transactions with NCompassTrac

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Only 1 of 7 total Mercedes-Benz dealerships in the United States that have been in business for 40 or more years. Mercedes-Benz Laguna Niguel attributes its success to the vision of its owner, the leadership of the management team, the dedication of staff, and most importantly, the loyalty of its customers.

With over 6,000 cards transacted to date, the number of STAR Member Rewards customers are on track to grow well over 10,000.

This month, MBLN surpassed 6,000 transactions through its STAR Member Rewards program. Both Active Sales and New Conquest customers now number in the thousands and have embraced the STAR Member Rewards offered by MBLN. “The NCompassTrac Loyalty Rewards Program has helped us create a bond between our customers and our Dealership which has assisted in achieving our industry leading retention rates,” states Pat Bolter, General Manager. “It is truly keeping pace with the excellent brand we represent.”

MBLN also uses the NCompassTrac imbedded iframe technology to offer customers a chance to enroll in the program directly from their website. “This enables anyone who wishes to participate in earning points right away the chance to do so at any time. For customers who have never visited MBLN, this is an excellent way to experience the dealership and participate in the instant rewards offered,” says Kevin Cooper, CEO NcompassTrac.

“With over 6,000 cards transacted to date, the number of STAR Member Rewards customers are on track to grow well over 10,000,” states Brian Taber, Marketing/Communications Director for MBLN. “The economics and impact of customer loyalty is well documented as absolutely fundamental to the success of any business today, and ever more so critical in a fiercely competitive industry such as ours.”

About Mercedes-Benz Laguna Niguel: Whether searching for a New Mercedes-Benz, Used Mercedes-Benz, or need Mercedes-Benz Service, MBLN provides all guests with an experience that is as enjoyable as driving a Mercedes-Benz. With a 22-acre facility hosting a selection of over 1500 new and pre-owned vehicles to choose from including Mercedes-Benz, AMG, smart, and Sprinter Vans, MBLN is the best choice for Southern California customers.

About NcompassTrac LLC: NCompassTrac LLC is a software company that provides a cloud based Loyalty Rewards program as well as prospect capture solutions to the automotive, powersports and event markets.

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Ron Vangell
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