TBR Predicts Cloud Components, the ‘Silver Lining’ of Cloud for Traditional IT Vendors, will be a $39 Billion Market by 2018

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Technology Business Research Inc. (TBR) released the Cloud Components Benchmark, a cutting-edge study on the “silver lining” of the otherwise disruptive rise of cloud computing services.

Technology Business Research Inc. (TBR) released the Cloud Components Benchmark, a cutting-edge study on the “silver lining” of the otherwise disruptive rise of cloud computing services.

Cloud is disrupting the business model for many traditional IT providers, but the underlying fact is servers, storage, networking and software are still requirements for cloud delivery. TBR’s Cloud Components Benchmark helps vendors understand this evolving market, anticipate customer requirements and react to competitive strategies to capitalize on the opportunity.

TBR Senior Analyst Allan Krans clarified, “While public cloud began the cloud migration, we believe the most successful vendors in the long term will be those that can monetize multiple cloud delivery methods. The components to deliver cloud are an incredibly important part of that strategy, combining a proven sustainable business model with all the growth and attractiveness of cloud solutions.”

TBR tracked the business models, strategies, revenue and revenue growth of nine major vendors of software and hardware components. We researched the size, trajectory, segmentation and components of the solutions purchased by public cloud providers, managed private cloud providers and large enterprise clients building private clouds to define, measure and track this emerging opportunity.

The study identifies market movements across the cloud service delivery and orchestration layer, cloud operations management and security, cloud infrastructure and virtualization, servers, storage and networking. The study includes a market sizing, market landscape, analysis of growth and revenue leaders, acquisition scenario analysis and regional discussions that identify customer behavior across the Americas, EMEA and APAC. After the study, TBR concluded the cloud components market will grow to $39 billion by 2018.

This research is valuable to multiline hardware and software vendors, pure-play software vendors and pure-play hardware vendors that must react to the increase in customer adoption and shift their business models accordingly. Over the next five years, vendors will evolve their market strategies from infrastructure and virtualization adoption to service delivery and orchestration, ultimately ending with systems management and security. Subscribers to this research will gain valuable insight into best practices, strategies, objectives and performances of leading software and hardware solutions vendors, enabling them to better compete against vendors such as BMC, CA Technologies, Cisco, Dell, EMC, Fujitsu, HP, IBM, Microsoft, Oracle and VMware, which are already aligning resources to compete. This research serves as a guide for organizations in this market to identify risks, uncover prospects and create successful strategies to capitalize on the bourgeoning market opportunity.

A sales and marketing executive at a large multinational networking firm echoed the unique value of the research saying, “There’s nothing else like this in the market. Other firms aren’t looking at the market with the same business-model focus, and this will help us plan our cloud components road map.”

For more information about the Cloud Components Benchmark, please contact Alison Crawford, senior marketing manage, at 603.758.1838 or alison(dot)crawford(at)tbri(dot)com, or James McIlroy, vice president of sales, at 603.758.1813 or mcilroy(at)tbri(dot)com.

Technology Business Research, Inc. is a leading independent technology market research and consulting firm specializing in the business and financial analyses of hardware, software, professional services, telecom and enterprise network vendors, and operators. Serving a global clientele, TBR provides timely and actionable market research and business intelligence in a format that is uniquely tailored to clients’ needs. Our analysts are available to further address client-specific issues or information needs on an inquiry or proprietary consulting basis.

TBR has been empowering corporate decision makers since 1996. For more information please visit http://www.tbri.com.

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Alison Crawford