The School of Internet Marketing Instructor on How to Tell Your Clients They're Wrong

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On a recent podcast, Jonathan Goodman talked about a potential client that couldn't understand how search and the Internet are changing.

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The whole reason for the podcast in the first place is to educate. ~ Jonathan Goodman

Goodman walked his listeners through the communication with H Michael Steinberg, a Colorado attorney. Mr. Steinberg was interested in how Goodman's Internet marketing company could help him with his website. When Goodman provided some suggestions backed by data and supported by his 20 years in the industry, Mr. Steinberg disagreed.

The conversation was on the client's multiple websites with exact match domains that Goodman recommended forwarding to the main website rather than continuing to operate them separately. Google is changing the way it looks at exact match domains and will move to excluding them from search results in the future. The changes that Google makes in its algorithms are designed to make search results more relevant and to prevent website owners from using unfair methods to gain website traffic.

"The whole reason for the podcast in the first place is to educate." – Jonathan Goodman

Goodman explained that the reason he included this topic in his podcast was to help his audience understand more about the internet and how Google search is changing. He also showed listeners that even when you present valid and valuable information to potential customers, you may not win them over.

To listen to the podcast, please visit:

About The School of Internet Marketing

The School of Internet Marketing allows business owners to take control of their web presence in order to develop new leads and customers for just $47 per month. The School works to empower business owners with the understanding that a little education can go a long way. It offers a variety of 100% web-based courses for small business owners wanting to learn how to market their business online. Visit to learn more.

About Jonathan Goodman

Jonathan Goodman is a professor at The School of Internet Marketing and the President of Halyard Consulting. He started his career over 20 years ago at the dawn of the Internet age producing websites for Fortune 500 companies. He holds an MBA, an MS, and a BFA. Halyard Consulting is an Internet marketing firm, exclusively focused on WordPress development and search optimization. Jonathan is also the author of the well-received book The World of Internet Marketing and has a weekly podcast by the same name.


James Martell, VP Business Development
Clearbrook Web Services, Inc./ The School of Internet Marketing
Phone: (604) 535-6352
Email: james(at)theschoolofinternetmarketing(dot)com

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