Popular Baby Clothing Brand guavakids Changes Name to goumikids with New Product & New Collection

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Famed guavamitts & guavaboots makers launch new baby hat, collection and name (goumikids).

guavakids announces today that the brand will rollout a new identity: goumikids. In addition to the name change, the company will be launching a new collection of their baby essentials. The new collection will continue in the tradition of function and beauty and will include new prints for the eco-concious newborn mittens (goumimitts,) booties (goumiboots,) and their latest addition, a new hat (goumihat.)

“We are incredibly excited about the changes here at guavakids” says Lili Yeo, Co-Founder. “As parents ourselves, it is critical for both Linsey Ebuen (Co-Founder) and I to bring products to market that will truly help the everyday moments of our fellow parents, our babies and our planet,” she continued. “This latest collection is a direct result of overwhelming feedback that we received from moms, dads, hospital practitioners, newborn care specialists and our retail partners.

goumikids will officially launch May 15, 2014 with a new website that will include the new collection. The new name comes from the goumi berry; a small, but powerful berry that has both purpose and beauty: just like the brand. “We wanted a name that reflected our ethos as a purposeful brand and our mission to improve the lives of everyone around us – locally & globally,” says Linsey. “The goumi berry is exactly that!”

The new collection will feature greater ranges of prints that are reversible and can be mixed and matched. Products will include a complete newborn essentials set that includes: mitts that prevent baby from scratching their faces, booties that actually stay on the baby, and a hat that prevents baby from losing that valuable body heat that so easily escapes them in their early days. All of the items in the collection are made to be beautiful (mitts and hats are reversible as well), and help remove a pain of early parenting: the continuous loss of little socks, mittens, and hats. These items can be purchased separately, or through a quintessential newborn set (mitts, boots, and hat) that all parents need from hospital to home use.

All goumikids products are gentle on the earth and baby; consisting of breathable, naturally antimicrobial and enviromentally sustainable materials. The goumimitts are made with a two-part signature closure system that keeps scratches and germs at bay while adjusting to fit as baby grows. In addition, the high-contrast graphics promote infant brain and eye development. The goumiboots incorporate the industry’s first two-part closure for a baby bootie; making it easy for single-handed on and off, which allows baby’s feet to retain the heat they so easily lose in their newborn days. Unlike other newborn hats, the goumihats come in three sizes (NB, S/M, and M/L) because babies’ heads shift drastically in the early months. Coupled with that; the hats are reversible which provides more versatility in babies’ day to day wear.

The products will be available at Nordstrom, Amazon.com, Diapers.com and more. For a full list of available retailers, please see the Store Locator on goumikids.com. The newborn sets will be priced at $20 wholesale/$40 retail, mitts at $6 wholesale/$12 retail, and the hats and boots for $8.00 wholesale/$16.00 retail.

About goumikids
goumikids creates beautiful baby essentials that work. Founded by two moms that met back in the 9th grade and were reunited when they became moms, the goal of the company is to create products and a brand that improves the lives of everyone around them – locally & globally. The first of many products offered include goumimitts, goumiboots, and goumihats; little mittens, booties, and hats made for babies that are stylish, functional, and environmentally friendly. For more information see http://www.goumikids.com.

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Amanda Vega
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