Dominant Hamilton a turn-on in Formula One

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Much has been said about the new hybrid power plant era Formula One being less ear-splittingly noisy but web audiences love that the playing field has been levelled and the excitement has returned say DSG.

Digital Sports Group

Digital Sports Group

The great quality of our journalists and feature writers are already providing a great service to Formula 1 fans. is the perfect hub for Sport in the UK.

F1 had to change to continue as the pinnacle motorsport technological proving ground and also to change a format that had become a bit too predictable. The new regulations have put increasing emphasis on efficiency, energy recovery systems and driver skill. Added into the mix is the reduced fuel capacity in the new regulations although we have yet to see a car run out of fuel. The fuel intake into the engine is closely measured so drivers will know if they can push the engines or if they need to be more efficient.

At present it would be fair to say that the cars have been developed in different ways and continue to be refined. The Mercedes engine currently appears to have a speed advantage over Renault and Ferrari whilst the Red Bull seems better balanced and has the advantage in the twists and turns. Red Bull and Vettel do find themselves in unfamiliar territory of not having the car advantage although Vettel did make the podium meaning they are making ground quickly on the Mercedes. Hamilton has certainly gained with the investment that Mercedes have made in the new F1 era in a competitive car with which in the early part of the season he has thrilled audiences in qualification and now a race win.

Head of Operations at DSG, Matthew Tait had this to say, “Obviously it’s early days but the signs are that we are going to have a close and exciting Formula One season. It’s great for the Sport that the cars are new and interesting and that the Red Bull car dominance looks to be at an end, there is certainly renewed interest online with motorsport audiences up on and Next race will be in Bahrain on the 4th to the 6th April and I would expect the cars will be even closer in terms of performance with the Renault and Ferrari engines being further tuned. Certainly the performance of Lewis Hamilton so far is encouraging for our community.”

Jason Hope, Content Manager of DSG believes that will be the perfect venue for F1 News “ has grown rapidly since its re-launch in mid January in both coverage and readership and we have grown from just a handful of writers to over one hundred. The great quality of our journalists and feature writers are already providing a great service to Formula 1 fans. is the perfect hub for Sport in the UK.”

Digital Sports Group are the official partners of the PFA and publish sites such as, and the Footymad network.

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Simon Boynton
Digital Sports Group
+44 1376 336778 Ext: 1404
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Matt Tait
01376 336778 1404
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