San Francisco, CA (PRWEB) April 08, 2014
DaCast, the leading Streaming as a Service™ video platform, today announced tremendous growth in the online video market as detailed in the Small and Medium Businesses Market For Paid Video Streaming Services report.
Thanks to unprecedented price drops over the past years, online video platforms are now able to offer premium services at a lower cost to a whole new market. This shift has generated dramatic growth in the industry and opportunity from a new, rising sector of the market.
“The future of online video platforms lies in the Small and Medium Businesses (SMB) market”, stated Stephane Roulland, CEO of DaCast. “The worldwide SMB market for streaming services should represent $600 million by the end of 2014, before it more than doubles by the end of 2016.”
The SMB market is a true opportunity. The report states that the worldwide streaming market for SMB will be $1.7 billion by the end of 2016 and $3.4 billion by 2018. The report also projects a major up-coming geographical shift: by 2018, Asia will take the lead as the largest market for online streaming services, right in front of the North American market.
Furthermore, the report warns online video platforms against the challenges raised by such a heteroclite market. It urges them to provide new innovative solutions that will cover the different needs and expectations of that market, while maintaining competitive pricing.
The report was released by DaCast today. It was based on thorough analysis of the company’s broadcasters and was benched against industry data and studies. The report is available, free, for download from the following website:
DaCast is a Streaming as a Service™ video platform, delivering affordable, professional streaming services for all. By leveraging the cloud, DaCast takes the headache out of video streaming, leaving content owners and broadcasters to focus on what they do best. Trusted by over 35,000 broadcasters, DaCast’s white label, all-in-one video streaming platform allows content owners and broadcasters to be in total control of their online video content. For additional information, visit http://www.dacast.com and follow @DaCastSF on Twitter.