3Seventy Adds Seasoned Sales & Marketing Veteran to Top CEO Position

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Former DoubleClick executive John Wright to guide next stage growth efforts for 3Seventy’s mobile messaging engagement platform.

Mobile Engagement Solutions

"...3Seventy’s expertise in this arena has been well documented by the client portfolio they serve"

3Seventy, a leading global provider of mobile engagement solutions, today announced the appointment of industry veteran John Wright as the company’s CEO and member of the Board of Directors. In this executive role, Mr. Wright will guide all aspects of 3Seventy’s business to include: sales, finance and engineering, with a focus on maximizing 3Seventys trajectory growth stage.

With more than 20 years of experience in sales, marketing, and executive leadership from start-ups to $1B public companies, Mr. Wright started his career with Acxiom Corp as a database analyst and later moved into sales and was one of the first members of their digital team. In 1998 Wright joined one of the early pioneers in email marketing, Flonetwork, and was instrumental in its growth to over $30M in revenue in 2 years and its eventual sale to DoubleClick in 2001, now Google. Most recently serving as Chief Sales Officer with international shipping and logistics company MyUS where he oversaw client and revenue growth to a successful exit of the company.

“We are thrilled to bring on an industry leader with the depth and knowledge as our new CEO,” said Teresa Smetzer, Board Member & former CEO - 3Seventy. “The company looks forward to leveraging John’s tremendous skill set which includes his sales expertise, business acumen and industry connections. His demonstrated success at growing mid-stage firms provides a tremendous boost to 3Seventy’s future.”

“I would like to express my thanks to Teresa for her exemplary efforts as CEO and for bringing the company to such a fantastic market position, as she steps full time into her board position. Companies around the world are rapidly adding mobile engagement solutions to their marketing plans, and 3Seventy’s expertise in this arena has been well documented by the client portfolio they serve,” said Wright. “As such, 3Seventy—and the mobile ecosystem are at a critical growth stage, and I look forward to working with the company leadership to ensure that their innovative approach is a success.”

About 3Seventy
3Seventy, a leading global provider of mobile engagement solutions, was founded in 2008 with the vision that the text inbox is the most valuable marketing real estate available—on the world’s most significant consumer device. With reach to more than 900 mobile carriers around the world, 3Seventy has successfully deployed thousands of mobile campaigns for companies seeking to improve Customer Relationship Management (CRM) using text. 3Seventy works with leading companies such as Caribou Coffee, AMF Bowling Centers, A&W, KFC, and Special Olympics, as well as software integration partners, advertising agencies, and media partners. For more information, please visit http://www.3seventy.com.

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Rebecca Phillips
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