Chrome Alternative for Home, Cosmetic, and Auto Applications Offers Designers Performance, Environmental Benefits

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According to RadTech, a non-profit trade association, manufacturers report that chrome replacement with UV/PVD can eliminate hexavalent chromium exposure and disposal issues; there are no hazardous wastes to report; and there is full recyclability, all providing a safer, cleaner production environment.

Chrome finished products have long been prized for their aesthetic appeal and durability—however, that value comes at a price: environmental concerns, hazardous exposures, and recycling issues. The automotive, home appliance, and cosmetic markets are actively searching for alternatives that offer the look and durability of electroplating, without these negative side effects and design limitations. Sustainable UV (ultraviolet) coatings combined with physical vapor deposition (PVD) can now replicate the look and benefits of a chrome finish, providing scratch, abrasion and chemical resistance, with the added benefit of a super fast production process.

With UV/PVD, there are no hexavalent chromium exposure or disposal issues; no hazardous waste to report; and full recyclability (due to the metal layer thickness in a nanometer scale), all providing a much safer, cleaner production environment. From a design perspective, there is an almost an unlimited color and appearance pallet, while simultaneously offering consumer safety and innovative functionality.

RadTech, the non-profit trade association for ultraviolet technology, is offering an important information session and exhibition of UV/PVD in Chicago/Rosemont, May 12-14, at RadTech 2014, U.S.-based manufacturers including Conforming Matrix, Helios, and RedSpot will present the latest advancements targeting chrome finishing for the automotive, appliance, and cosmetics industries. The Conference features over 100 speakers including from Boeing, Nestle, JMC Steel Group, Motorola, Idex, American Trim and many more. For more information, please visit

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Mickey Fortune
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