Digital Marketing Agency SilverTech Acquires Technology Solutions Firm to Extend Services

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SilverTech is excited to announce that it has acquired Poised Solutions, a technology solutions company with expertise in CRM, marketing automation, business process improvement and integration with myriad applications including, Eloqua, Marketo, Hubspot and more.

We’ve been watching SilverTech for quite some time and were impressed by their vision to connect the dots between front line and back office.

SilverTech, a fifty-person national digital marketing agency with headquarters in Manchester NH, announced today it has acquired Poised Solutions, a technology solutions company, from the same state. The move to acquire Poised Solutions comes as SilverTech extends the depth of marketing and technology integration services it provides to clients in healthcare, financial services, retail, professional services, and utilities industries.

“The line between marketing and technology is increasingly becoming blurred. You really can’t have one today without the other. The exchange and transfer of data and information seamlessly from one system or platform to another plays a key role in user experience and business productivity,” said John Gilbert, SilverTech CEO. “This acquisition allows us to instantly extend our service line, providing additional value to clients and further setting the agency apart from the more limited services traditional marketing firms can offer.”

Other strategic moves by this fast-growing agency include the promotion of Jeff McPherson to Chief Digital Officer, Eric Esposito to Director of Research and Development, Paul St.Amand Jr. to Director of Technology and Quality Assurance, Erin Presseau to Director of Strategic Services and Tessa Munson to Chief Financial Officer.

“We’ve been watching SilverTech for quite some time and were impressed by their vision to connect the dots between front line and back office,” said Poised Solutions founder Steve Baines. “We haven’t seen many other agencies attack today’s challenges this holistically.” With the acquisition, Baines joins SilverTech as Chief Operating Officer and Lisa Millette joins as Director of Project Management.

About Poised Solutions
With clients such as Dell, Dyn, DataGravity, and SmartBear, Poised Solutions provides expertise in the definition and development of enterprise-level IT solutions. With a strong focus on strategic business consulting and technology development and implementation, Poised Solutions helps businesses solve complex web, sales, marketing and operational challenges. Business applications such as, Eloqua and Sitecore are just a few of the technology solutions regularly implemented by the company.

About SilverTech
SilverTech is a fast-growing national digital marketing agency that helps grow brands, create compelling user experiences, and increase operational efficiencies for businesses ranging from state tourism organizations, national healthcare networks to international ecommerce companies, and more. With more than fifty full time employees, SilverTech’s specialists provide business consulting, website design and development, content management system implementation, digital marketing, social media and more.

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Jen Nickulas
since: 10/2008
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