The School of Internet Marketing Instructor on Creating a YouTube Channel for a Business

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Jonathan Goodman provides an overview on how a business can set up its own YouTube Channel during a recent podcast.

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It's really about providing original unique content that is entertaining and informative. ~ Jonathan Goodman

On his weekly podcast for March 24, 2014, Jonathan Goodman provided an overview on how a business can create its own channel on YouTube. This site can be a valuable marketing tool for businesses if they know how to utilize it. Jonathan Goodman is the President of Halyard Consulting and professor at The School of Internet Marketing.

YouTube has over 1 billion unique visitors every month and thousands of channels are making a substantial income, some of them at six figures. Goodman explained how to set up a business channel on YouTube. He advised listeners to be careful on which email account they linked to the channel. He used his own channel as an example.

Goodman provided an overview of Video Manager and the criteria to become a YouTube Partner. While there are several factors, a business must upload quality content that is also advertiser-friendly and meets the terms of service.

"It's really about providing original unique content that is entertaining and informative." – Jonathan Goodman

Goodman discussed Community and the settings that can be enabled or changed, depending on the business' needs and goals. He ended the podcast with some tips and advice for businesses considering using this medium. Like most other inbound marketing strategies, it takes some time to build a following and Goodman advised his followers not to give up if there is little initial success. It's important to continue creating content that has value for customers.

To listen to the podcast, please visit:

About The School of Internet Marketing

The School of Internet Marketing allows business owners to take control of their web presence in order to develop new leads and customers for just $47 per month. The School works to empower business owners with the understanding that a little education can go a long way. It offers a variety of 100% web-based courses for small business owners wanting to learn how to market their business online. Visit to learn more.

About Jonathan Goodman

Jonathan Goodman is a professor at The School of Internet Marketing and the President of Halyard Consulting. He started his career over 20 years ago at the dawn of the Internet age producing websites for Fortune 500 companies. He holds an MBA, an MS, and a BFA. Halyard Consulting is an Internet marketing firm, exclusively focused on WordPress development and search optimization. Jonathan is also the author of the well-received book The World of Internet Marketing and has a weekly podcast by the same name.


James Martell, VP Business Development
Clearbrook Web Services, Inc./ The School of Internet Marketing
Phone: (604) 535-6352
Email: james(at)theschoolofinternetmarketing(dot)com

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