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We’re trying to cut through the technical mumbo-jumbo to the heart of the matter on difficult to define business jargon – what does this concept or technology do for me and my business?
Pleasanton, CA (PRWEB) April 17, 2014
Gleanster Research is pleased to announce the publication of hundreds of business CheatSheets for business professionals to quickly learn about emerging business tactics and technologies.
Gleanster is the world's largest online library providing complimentary IT Market Research and vendor solutions aimed at helping business professionals make informed decisions when researching technologies. CheatSheets enable business professionals to absorb a quick and consumable overview of a key concept or technology and make profitable decisions. As Ian Michiels, CEO at Gleanster Research, explains “Our community, of 15,000+ business professionals loves getting access to the best practices we benchmark in our surveys, but they are overwhelmed by inconsistencies in technology jargon between analysts, consultants, vendors, and bloggers. Our analysts were spending an inordinate amount of time coaching senior leaders about technologies and emerging concepts. So we decided to offer a self-service educational tool in the form of CheatSheets.”
Gleanster published 75 easy to consume CheatSheets in the April launch, with hundreds more in production. “We’re trying to cut through the technical mumbo-jumbo to the heart of the matter on difficult to define business jargon – what does this concept or technology do for me and my business? How would you explain it to your grandmother?” said Michiels.
Today, there are two types of CheatSheets on Gleanster.com: “Concept” and “Technology”. Concept CheatSheets define business concepts, the impact on business goals, and the related technologies that power the concept (examples include inbound marketing, influence marketing, and social media ROI). Technology CheatSheets cover the 150 different technology industries that Gleanster covers. They include common features and functions, ways to justify investments, metrics that measure success, what to expect on pricing, and key considerations before an investment (examples include marketing automation, sales enablement, and gamification). “It’s not about creating another stupid acronym or a unique definition for these terms, it’s about helping our readers filter out the noise online, quickly.”
In addition to unveiling CheatSheets, Gleanster launched a new faceted search with role-based access to the research library. “This will give our community access to highly relevant content that is personalized to their job role. Readers will enjoy recommendations on new and emerging technologies, informed by Top Performing best practices. We hope Gleanster becomes a platform for career advancement for our community. If, for example, you are in Brand Marketing, there’s a subset of content on Gleanster.com that is truly relevant to you.”
About Gleanster
Gleanster is a new breed of market research and advisory firm. Its reports highlight the experiences of Top Performing organizations; why they invest in technology, how they overcome challenges, and how they maximize the return on their investments. Gleanster also maintains a directory of solution showcases featuring +3000 technology offerings organized by intuitive topic areas. For more information, please visit http://www.gleanster.com.