Greenopia, the Ultimate Green Search Engine, Helps Users Make Sustainable Choices

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Greenopia, the ultimate green search engine, expands online with the debut of its new website - Launched on Earth Day 2014, this new website will allow users to search Greenopia's massive online database, interact with others by reviewing local green businesses, and connect directly with Greenopia's sustainability experts.

Greenopia is the ultimate green search engine that not only locates green solutions for everyday living but also qualifies them with its expert rating process.

It not only locates green solutions for everyday living but also qualifies them through a rigorous expert rating process. With over 100,000 green merchants in 30+ easy to browse categories, Greenopia is the most comprehensive online resource available to find local businesses, organizations, and service providers with a commitment to sustainability.

"In the past couple of years, environmental awareness has become mainstream," said Gay Browne, Founder of Greenopia. "Our goal is to help consumers make daily decisions to reduce their impact on the environment, and live a more sustainable, healthier lifestyle."

Greenopia employs strict criteria and rating systems to independently research, vet, and qualify each business it lists. No business can pay to be listed by Greenopia, and instead, every listed business must meet Greenopia’s minimum qualifying standard for its category to be a Greenopia Distinguished Business. For select categories with variable levels of sustainability performance, businesses are evaluated using a unique “Green Leaf Award” rating system, in which they earn from one to four leaves to show readers their relative performance on key measures of their eco-friendly services and products. Learn more about our methodology at

"Our research is conducted using life-cycle assessment principles," said Jeremy Rafter, Research Director at Greenopia. "We track impacts from material extraction, manufacturing, packaging, transportation, usage, and disposal as opposed to just one supply chain area of a business."

Founded in the fall of 2005, Greenopia released a series of printed city guides for Los Angeles, San Francisco and New York. In 2009, Greenopia launched, and has since been expanding its reach to include sustainable businesses nationwide.

Complementing the website will be a new Greenopia mobile application, as well as the Greenopia Green City Guide ebook series, debuting Summer 2014 in the following cities:

Los Angeles
New York
San Francisco
San Jose
San Diego
Santa Barbara

You can sign up today at to get a free sample of your Green City Guide.

Visit today to shop, eat, and live green!

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Jeremy Rafter