UniteU and City Sports debut at the Boston Marathon John Hancock Sports & Fitness Expo
“We have our entire inventory at our fingertips and that fundamentally improves the shopping experience.” —Rob Pinto, City Sports.
Boston, MA (PRWEB) April 21, 2014
UniteU, leading Retail Pro eCommerce integrator and omnichannel platform provider is excited to announce the debut of uMobile POS™ for City Sports in conjunction with this year’s record-breaking Boston Marathon. This latest innovation from UniteU is not only less expensive than traditional mobile point-of-sale (POS) devices, but provides better integration to existing ERP, CRM and eCommerce systems, and increases sales by allowing retailers to transact on-site and off-site products in one seamless transaction.
“uMobile POS has allowed us to help Expo attendees check out faster, but it also makes it easy for our sales associates to offer a broader range of merchandise than what we can carry in inventory here at the event,” said Rob Pinto, Store Systems Specialist with City Sports. The increased product offering and faster checkout makes a big impact on topline revenue. City Sports was able to process about 25% of their total transactions at the EXPO on mobile point of sale devices over their traditional stationary POS terminals. The added benefits and flexibility of mobility made the event extremely successful, allowing City Sport to capture more buyers. “Basically we have our entire inventory at our fingertips and that fundamentally improves the shopping experience for both the customer and our sales associates.”
uMobile POS offers a Cloud-connected iPad-based device that includes a barcode scanner and a card reader. But the app, powered by the UniteU Commerce™ omnichannel platform back-end and its integration with other retail systems, is what really makes the solution revolutionary. uMobile POS makes it easy for retailers to process mobile transactions like those at an expo or on the sales floor of a retail establishment, with full integration into inventory, accounting, merchant processing and ERP systems. With this solution retailers can sell merchandise that’s in-stock at a location along with inventory from other locations—such as distribution centers, website inventory and other retail stores—all in a single transaction for the customer. It works over Wi-Fi, 4G and even 3G networks, making it the ultimate portable transaction solution for retailers.
“For the consumer it really changes the shopping experience,” said Soumen Das, CEO and founder of UniteU. “With uMobile POS the customer can purchase items on-hand as well as sizes, colors and items that aren’t in stock in-store and have them delivered right to their home—all as one order.”
After such a successful trial run of the product at the expo, City Sports is looking to deploy uMobile POS in its retail stores. Offering mobile POS checkout in-store is expected by luxury brand shoppers and is driving a new trend among leading retailers. According to a November 2013 Forrester Research Inc. Report [A New Generation of Clienteling], “Sixty-six percent of luxury shoppers prefer mobile device-equipped sales associates.” The report also reveals “69% of US online adults expect a mobile-equipped associate to be able to check inventory for them. Enabling universal inventory visibility will allow associates to fulfill orders from other locations, shoring up missed demand and meeting customer expectations.”
With uMobile POS City Sports can stay ahead of these leading trends. “Our associates can do more than just check in-store inventory,” said Mr. Pinto. “Now they can check the online inventory and combine purchases from it with in-store purchases, all in one easy step.”
More information about uMobile POS can be found at http://www.uniteu.com/umobilepos.aspx.
About UniteU Technologies (http://www.uniteu.com):
UniteU creates digital commerce technology that allows retailers and brands to provide unified buying experiences across channels and devices. UniteU offers a suite of enterprise-class eCommerce and in-store solutions including Hybrid Responsive Mobile™, uMobile POS™ and UniteU Commerce™, an on-demand digital commerce platform that embodies more than a decade of multichannel insights and high-volume experience. Superior technology and performance has resulted in an impressive client list that includes Joe’s Jeans, Pharmaca, The Miami HEAT, In-N-Out Burger, Shoe Station and City Sports.
About City Sports
Celebrating 30 years of award-winning excellence as a specialty sporting goods retailer, City Sports is the premiere destination for urban athletes and active lifestyle enthusiasts. Founded in Boston in 1983, the company operates 23 metropolitan stores across the East Coast, with locations in Maryland, Massachusetts, New York, Pennsylvania, Rhode Island, Vermont and Washington, D.C. City Sports offers a comprehensive assortment of performance footwear, equipment and apparel from leading athletic and niche brands, as well as its proprietary "CS by City Sports" line, all focused on outfitting the athlete who participates in running, triathlons, training, cycling, swimming, yoga and tennis. http://www.citysports.com