Car Research XRM Introduces Latest Automotive CRM Suite

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CRM Suite Improves Dealer/Customer Relationship

Since the mid-1990s, CAR-Research XRM has provided car dealerships with customer relationship management (CRM) systems for managing their interactions with current customers. A veteran of the CRM world, CAR-Research XRM recently introduced its latest suite, a revamp of the solutions it has been providing for the past two decades.

This latest automotive CRM suite comes with the company's "XRM" trademark. An acronym for "Extended Relationship Management," XRM denotes the expansion of CAR-Research's services beyond the traditional CRM software tools. It also consolidates and organizes every aspect of a car dealership, which include car sales, marketing, promotional deals, customer service, and technical support.

These days, most people—estimated at 90 percent—start looking for their vehicles on the Internet. This is why CAR-Research XRM includes an Internet Lead Manager (ILM) tool. ILM includes great auto response templates, which are tailored to meet the interests of potential buyers. ILM also comes with the ability to integrate text and e-mail message notifications into smartphones; this feature speeds up the response time of the car dealership's associates.

The Business Development Center (BDC) tool is bundled with the ILM. In addition to the Internet leads, the BDC accommodates customer inquiries via phone calls or showroom visits. The BDC provides customized call phone scripts for guiding customer service representatives in addressing customers' purchasing or service needs. Additionally, BDC reps can send customers templates for missed appointments, thank-you notifications for purchases and car servicing, and keep track of people who are yet to buy a vehicle.

The new auto CRM software suite from CAR-Research XRM ensures the increase of gross profit of car dealerships due to a focus on both sales and customer service, it also aims to boost their customer satisfaction (CSI) and service satisfaction indexes (SSI). These benefits eclipse the capabilities of conventional CRM suites.

About CAR-Research XRM:
Voted "Top Rated CRM" three years in a row by auto dealership social network Driving Sales, CAR-Research XRM prides itself in being a unique customer relationship management developer. Founded in 1994, the company operates under the motto "Built by Car People for Car People" and collectively dubs its services as a "Total Lifestyle Management Solution." CAR-Research XRM is headquartered at 5005 W. 34th Street, Suite 200, Houston, Texas 77092. The company can be contacted by dialing 1-800-376-5918.

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Jackson Hathorn