Loft Celebrates Feel-Good Shopping Month Through A Special Partnership with St. Jude Children's Research Hospital®

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This May, LOFT is proud to launch its annual Spring campaign to support St. Jude Children’s Research Hospital® in finding cures and saving children through the sale of the LOFT Cares Feel-Good Cards.

The cards retail for $25 and give clients 20% off all their purchases of $100 or more (25% with LOFT Love Card) every time they shop until June 1, 2014. 90% of the cards’ purchase price will be donated to St. Jude, proving that you can look good and feel good too. The LOFT Cares Cards officially go on sale April 28 through May 26 in LOFT and LOFT Outlet stores nationwide. Through last year’s Spring campaign, LOFT donated $870,000 to St. Jude.

In an effort to inspire people to celebrate all the things that make them feel good, LOFT is naming Fridays in May as “Feel Good Friday.” LOFT and St. Jude will celebrate the social campaign by sharing stories of things that make St. Jude patients and LOFT feel good, arranged around key themes such as music, art and friendship. Follow the mission on

At LOFT, we believe the best relationships are BUILT ON TRUST. Well, that and an amazing wardrobe. We become a TRUSTED PERSONAL STYLIST by connecting with women on a GENUINE LEVEL – equal parts expert, confidante and friend who tells it like it is. We give her fashion advice, ideas and inspiration that make her style aspirations attainable. We believe in offering VERSATILE, ACCESSIBLE and AFFORDABLE fashion with undeniably FEMININE appeal, special and unexpected DETAILS, and a flattering FIT. As of February 1, 2014, LOFT operated 539 stores across the United States and Canada, as well as online at LOFT is a division of ANN INC. (NYSE: ANN).

About St. Jude Children’s Research Hospital®
St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other deadly diseases. St. Jude has the world’s best survival rates for the most aggressive childhood cancers, and treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to 80 percent since we opened more than 50 years ago. St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent in the next decade. St. Jude freely shares the breakthroughs we make, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Join the St. Jude mission by visiting or following St. Jude on and

For media inquiries please contact:
Melissa Little
LOFT Public Relations
(646) 937-3112 | Melissa_Little(at)anninc(dot)com

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Melissa Little
Loft Inc.
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