Green Lotus Founder Bassem Ghali Presents Online Marketing Management Strategies & the Metrics that Matter at the Online Revealed Conference April 7-9, 2014

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Bassem Ghali, an online marketing expert, provided an audience of hospitality and tourism professionals practical online marketing advice on developing the optimal campaign structure, campaign landing page optimization, lead tracking, and maximizing ROI.

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There is no magical formula for online marketing success – every business is unique!

Online marking campaigns, SEO, Local SEO, and social media are powerful marketing strategies that attract customers and boost sales by targeting specific geographic areas, demographics as well as online users who are currently looking for specific products and services.

Online marketing has largely taken over traditional business marketing practices in several industries; and this is particularly true for hospitality and tourism. The solution is to go where the audience is, and that is online! Online advertising and social media campaigns provide the opportunity to target specific audiences and locations in a manner that is unprecedented.

Online marketing campaigns are only as good as their combined parts. Of utmost importance is the campaign landing page where conversions occur. Optimizing landing pages with split-testing technologies can help boost conversions and maximize ROI.

Another vital aspect of marketing campaigns are metrics. With the ability to track every lead, online and off, accurate conversion values can be analyzed and ROI accurately measured. Analytics provide extensive insight into the performance of campaigns and modifications can be made based on performance.

At the Online Revealed Conference Bassem Ghali, of Toronto’s Online Marketing Agency – Green Lotus, provided extensive insight into online marketing strategies for the hospitality and tourism industry. In presenting How to Run an Online Marketing Campaign & the Metrics that Matter, emphasis was placed on the importance of product seasonality, budget allocation and ongoing strategy management to enhance ROI.

There is no magical formula – every business is unique. Online marketing successes is based on implementing and testing marketing strategies, analyzing data and determining the optimal combination of paid, organic and social media marketing.

About Bassem Ghali, Founder & Head of Client Strategy at Green Lotus:
Bassem is a Search Engine Marketing Strategist and Speaker with more than 8 years of experience managing online marketing strategies for some of Canadian’s largest corporations including Canadian Tire, Direct Energy, and Toronto Star - New in Homes.

Bassem is the driving force behind Green Lotus and has a knack for creating innovative online marketing strategies for small, medium and large businesses.

Demonstrated success in online marketing has led to speaking engagements a various events including Search Engine Strategies (SES) Toronto, Newmarket Chamber of Commerce, Toronto Women’s Expo, Middle East Finance Conference Toronto and more.

With a desire to support the community and increase awareness of local community non-profit organizations and charities, Bassem has created the Donate & Learn Initiative organizing educational online marketing workshops for entrepreneurs, business owners and professionals, with all proceeds donated to partnering charities.

Green Lotus:
1 Yonge Street - Suite 1801. Toronto, Ontario M5E 1E5. Toll Free: 1 800-878-1667

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Bassem Ghali
Green Lotus
+1 (647) 405-2525
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