Mama Mia! Here's the States Spending - and Saving - the Most On Mom

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New Jersey spends the most online for Mother's Day, while neighbor New York is the thriftiest, reveals. But everyone waits until the last minute.
The biggest online sales day for gifts for Mom in 2013? May 8, four days before missing the day that would land you in a much-deserved time out.

Despite the title of that ’50s TV show, we know it’s mom who really knows best.

And to show their appreciation for all she’s done, Americans will spend $19.9 billion on Mother’s Day gifts this year -- an average of $163 per person -- with most money going towards outings, clothing and jewelry, according to the National Retail Federation. For those keeping score, that’s about $6.6 billion more than was spent on Dad for Father’s Day last year.

But that doesn’t mean Mom’s savings lessons haven’t paid off. Data from, the largest coupon search engine that connects upwards of 12 million consumers each month to exclusive deals and Cash Back savings, shows that in the month prior to Mother’s Day 2013, New Yorkers ranked No. 1 when it came to receiving the highest Cash Back rewards on Mother’s Day purchases, with shoppers snagging 15 percent of their money back through

New Jersey, meanwhile, spent more at online flower and gift stores per order than any other state, averaging more than $67 per purchase. The state most frugal when it came to Mother’s Day spending? Hawaii, with an average purchase order of $29.99.

"Whether your budget only allows for a thoughtful card and a phone call, or is big enough for something extravagant, being a smart, savvy shopper is always something to strive for," says Lesley Kennedy, senior managing editor at "No matter the gift, it’s clear using online coupons and taking advantage of Cash Back rewards helps Americans save real money. And, no doubt, that would make the moms we know very proud.”

States spending the most online for Mother’s Day gifts last year:

1.    New Jersey
2.    Maryland
3.    Nevada
4.    Colorado
5.    New York
6.    Oregon
7.    West Virginia
8.    Virginia
9.    Vermont
10.    New Hampshire

States spending the least online for Mother’s Day gifts last year:

1.    Hawaii
2.    North Dakota
3.    Rhode Island
4.    Idaho
5.    Arkansas
6.    Washington
7.    Alabama
8.    Louisiana
9.    California
10.    Utah

States receiving the most Cash Back rewards from online Mother’s Day shopping last year:

1.    New York
2.    Nevada
3.    Colorado
4.    Maryland
5.    Virginia
6.    New Hampshire
7.    Vermont
8.    Nebraska
9.    Pennsylvania
10.    Montana

Stores included in the data analysis include 1800Flowers, FTD, Proflowers, Teleflora, Shari’s Berries, Harry & David, Godiva and Cookies by Design.

May flowers

Consumers spent 2.5 times more on flowers in May 2013 than any other month, although May’s average flower order value of $40.65 was second to lowest last year (April took the No. 12 spot). What gives? Shoppers took advantage of incredible Mother’s Day sales and coupon offers. February, FYI, rated second in overall spending, thanks to Valentine’s Day.

Last-minute shopping

According to data, last year’s Mother’s Day shopping orders began to increase dramatically one week before the holiday. The biggest online sales day for gifts for Mom in 2013? May 8, four days before missing the day that would land you in a much-deserved time out.

So, what are people spending?

In 2013, the average Mother’s Day order totaled $53.88, with consumers saving the most money on May 2, or 10 days before the holiday. is currently offering exclusive deals and Cash Back for Mother’s Day at Don't forget to join our Facebook community and follow us on Twitter, Pinterest and Instagram.


Founded in 1986 by husband-and-wife team Marc and Claudia Braunstein, is the web's largest provider of online coupons, Cash Back rewards and printable grocery and restaurant coupons. The only destination integrating the best discounts from coupons, deals and Cash Back, the site has evolved from its early roots as the 'Catalog of Catalogs'. Throughout this transformation, the company has kept the same goal – helping improve the shopping experience for millions of shoppers. As a true coupon powerhouse, aims to provide the most savings to consumers whether they're shopping at the grocery store or at their favorite online retailer. For more information visit

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Lesley Kennedy
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