iPowow Teams with Golf Channel to Allow Golf Fans to Engage in Live Programming in Real-Time

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iPowow teams up the with Golf Channel to give viewers compelling multiscreen experiences during THE PLAYERS Championship.

Participation TV, Multiscreen TV, social TV
They are tuned in to what their viewers are passionate about, and by adopting iPowow, their viewers will gain a true voice to be able to participate in the commentary during Golf Channel’s live programming.

iPowow is teaming up with Golf Channel, the 24-hour television network devoted entirely to the game of golf, to implement iPowow’s Participation TV platform to provide a real-time second screen experience to viewers. The network plans to begin using iPowow within its Golf Central and Live From programming during THE PLAYERS Championship, May 5-11.

By using iPowow, Golf Channel will develop a new avenue to engage with its viewers and allow them to be a part of the conversation during its live news and tournament coverage. Golf Channel’s on-air talent will direct viewers to a special website URL link – GolfChannel.com/vote – allowing them to vote on questions posed during live segments either using a computer or mobile device. Upon answering questions, viewers that cast votes will be able to then track second by second results as they are revealed instantly on television.

Only Internet access is required to vote, however Golf Channel plans to promote the use of iPowow within its programming and to its more than 2.3 million followers across several social media platforms. Viewers also will be able to share votes via Facebook and Twitter and invite others to join in the conversation.

“We are excited to be working with Golf Channel,” says iPowow’s CCO, Gavin Douglas. “They are tuned in to what their viewers are passionate about, and by adopting iPowow, their viewers will gain a true voice to be able to participate in the commentary during Golf Channel’s live programming.”

iPowow is leading the global charge in Participation TV by giving television producers and advertisers the power to engage directly with the viewers. By empowering the viewers to affect the results live on-air, iPowow clients are achieving engagement rates of over 10%, compared to the industry average of 1%.

Golf Channel is a multimedia, golf entertainment and services company based in Orlando, Fla. Golf Channel, co-founded by Arnold Palmer in 1995 and now part of the NBC Sports Group, is available in more than 120 million homes and 83 countries worldwide. Exclusive partnerships with the world’s top tours allow Golf Channel to feature more live golf coverage than all other networks combined, as well as a programming schedule distinguished by golf’s highest-quality news, instruction and original programming. Golf Channel’s digital platforms, led by GolfChannel.com, are the leading golf destinations on the Internet, delivering unmatched coverage of the world of golf, as well as services that connect the world to golf. Fans are able to enjoy 24/7 live streaming of Golf Channel content through GolfChannel.com and Golf Channel’s mobile application, Golf Live Extra. Golf Channel programming also is available via SiriusXM’s PGA TOUR Radio.

About iPowow:
iPowow is an interactive media company, based in Santa Monica, on the leading edge of the global shift towards Participation Television. iPowow gives TV producers and Advertisers the power to create a new breed of Participation TV with compelling engagement for the viewer. On the second screen, iPowow clients are achieving TV viewer engagement levels of 10%, against an industry average of 1%. As the specialists in Participation TV, iPowow's clients include ESPN, Fox Sports, A&E, Comcast and USA Network.

For more information: http://www.ipowow.com

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Zachary Weiner