Celltick Announces Partnership With Leading Device Manufacturer in South Africa Providing a Personalized Experience for Android Users

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Celltick’s Start to become the default interface for MINT users in South Africa.

Celltick, a global leader in mobile-initiated commerce, announced today that it has partnered with CZ Electronics Manufacturing, one of South Africa's largest electronic manufacturing companies. CZ Electronics will provide an intelligent interface to its Android mobile users, based on Celltick’s Start on its Android devices that are distributed under the brand name – MINT. With Start MINT, users are able to get fast access to the services and applications that they use most on the devices as well as special offers that are tailored just for MINT users.

Start is a next-generation, intelligent Android interface that provides a personalized experience to users. With Start, users get fast access to numerous apps and a quick view into a variety of information sources, including social networks, music services and news feeds. Start eliminates the need to browse through screens, menus and folders and offers quick navigation, directly from the start screen. Start utilizes a powerful intelligent back-end recommendation engine that combines big data technologies and collaborative filtering techniques to provide context sensitive personalized suggestions based on the user’s behavior.

With Start, CZ Electronics provides a seamless customer experience, offering tailored offers that users can obtain from their mobile phone. Users will also be able to customize and personalize their Android devices with themes, wallpapers, applications and relevant news feeds. Celltick provides electronic manufacturers, like CZ Electronics, with a powerful differentiation tool to have a competitive advantage as well as have an effective channel to maintain brand loyalty.

“CZ Electronics focuses on introducing new technologies and innovations in its products. Our partnership with Celltick allows us to offer our customers the freedom to personalize their device and deliver an unprecedented customer experience,” said Jan Schwartz, CZ Electronics. “Start assists us in creating competitive advantages and we are confident that this collaboration will contribute greatly to achieving our business goals.”

“We are excited to partner with CZ Electronics to assist them in their mission to provide leading edge technologies to mobile users in Africa,” said Ronen Daniel, CEO of Celltick. “With rapid penetration of smartphones in Africa, users are looking for unique experiences that enable them to use their device better. We are proud to partner with companies such as CZ Electronics to differentiate their customer’s experience. This partnership marks a great step in our contentious expansion in Africa and we are looking forward to continue expanding our presence all across Africa.”


About CZ Electronic Manufacturing (Pty) Ltd.

CZ Electronic Manufacturing is one of South Africa's largest electronic contract manufacturing companies in SA and Africa. Having been in business for more than 12 years, we have vast experience in building quality products across a variety of high tech industries. Having our roots in the telecom industry in the 90's, the company has diversified to service OEM's in the utility, defense, security, telemetry and GSM value added industries. Recently, the company has entered the consumer electronics arena by manufacturing televisions for 2 of the 5 largest manufacturers in South Africa.

The company has a highly trained and dedicated workforce numbering approximately 200 people, and has access to a large database of contract employees allowing us to be highly flexible in cases where we may require extra manpower. The company is ISO 9001:2008 certified and makes it self -available to any reasonable customer requests for internal quality audits. Read more at http://www.czelectronics.co.za/.

About Celltick

Celltick is a global leader in mobile initiated commerce. Celltick’s Start is a next generation personalized intelligent interface for Android devices. Celltick is unique in creating and managing mass market mobile marketing solutions for mobile operators, large media companies, device manufacturers and large brands. Celltick enables its partners to engage and monetize their users on the mobile. The company drives billions of transactions annually across more than 110 million active consumers across its different mobile platforms in over 25 countries. A rapidly growing company, Celltick has subsidiaries in Europe, Asia, Africa, South America and the U.S. For more information, visit http://www.celltick.com.

Press Contacts:
Shirit Flider/ Ramgopal Vidyanand

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Ramgopal Vidyanand
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