Goombal Introduces Transformative Event Management Solutions to Empower Event Planners Run Perfect Events Every Time – with 30 Percent Less Effort

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Innovative Mobile + Cloud Solution to Run Binderless Events

Goombal - Run perfect events - every time

'Event planners can now retire their binders and Excel docs and easily run perfect events every time by using Goombal,' said Vinay Iyer, Founder and CEO of Goombal.

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Goombal, a new event management platform that allows event planners to run perfect events every time, announced its formal launch today. Goombal is a first-of-its-kind event management solution that uses both cloud and mobile technologies to help event planning teams flexibly design, plan, manage, and measure ROI of events. Goombal saves event planners more than 30 percent of their time by automating mundane administrative activities such as data gathering, reporting, project tracking and document management. Event planners can finally channelize their valuable time on creative, strategic activities that deliver superior event experiences for their attendees.

Goombal was founded by marketing veteran Vinay Iyer. In the course of working on several events during his career, Vinay experienced the severe limitations of managing events on Excel spreadsheets, shared docs, emails and binders. Multiple silos of information made it impossible to obtain quick insights into event performance and make smart decisions to maximize the ROI of events. Spotting an opportunity to deliver innovation to the event management industry Vinay left his previous employer SAP to start Goombal.

“Events continue to be an excellent marketing tactic to engage with customers and prospects and drive awareness, revenue and customer loyalty so much so that Chief Marketing Officers (CMOs) consistently spend 15-25 percent of their marketing budgets on events. However, unlike other areas of marketing, the world of event management has been underserved by modern technology,” said Vinay Iyer, Founder and CEO of Goombal. “With Goombal, we have developed a platform that - for the first time - enables event organizers to effortlessly manage every aspect of their event in one place, and have instant access to key information 24x7 on their mobile devices like iPhones, Android phones and tablets. Event planners can now retire their binders and Excel docs and easily run perfect events every time by using Goombal.”

Several customers including Satmetrix, Share Our Strength, and TiEcon 2014, the world’s largest entrepreneur conference, have successfully deployed Goombal and are realizing significant gains in efficiency and outcomes.

To find out more about Goombal, watch a 90-sec intro video here.

Sign up for a product demo and a 30-day free Goombal trial on the Goombal website,

You can also meet the Goombal team at the TiEcon 2014 conference in Santa Clara on May 16th and 17th where they will demo the solution in the exhibitor area at booth #133.

About Goombal

Goombal is a cloud and mobile event management platform that empowers marketers to run perfect events every time – with 30% less effort. Created by event planners, for event planners, Goombal brings flexibly to design, plan, manage, and measure all types of corporate and industry events. The company is headquartered in Oakland, CA. For more information, go to and, or follow us on Twitter @GoombalNews.

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Katja Schroeder
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