Neace Lukens Changes Name to Assured Neace Lukens, Adopts New Brand Identity

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New name and brand reflects relationship with parent company AssuredPartners

Assured Neace Lukens logo

Our new brand reflects the Neace Lukens history and culture, while also showcasing our strong relationship with our parent company, AssuredPartners.

Neace Lukens, an AssuredPartners, Inc. company, announced today its plan to change its name to Assured Neace Lukens, effective immediately. Additionally, Neace Lukens will adopt a new brand identity that complements parent company AssuredPartners. Assured Neace Lukens will continue to offer property & casualty insurance, employee benefits services, risk management counseling and personal insurance.

The new brand identity incorporates elements of the AssuredPartners brand, tagline and the “Assured” name, and will roll out slowly. Clients can expect to see the old Neace Lukens logo on branded materials for the next few months, in addition to the new branded materials. Clients will receive communication throughout the rebranding process, and are encouraged to contact their agent with any questions or concerns.

“This rebrand is an important next step for our company. Although our name, logo and brand have changed, our clients will still work with their same agents, and receive the same excellent service they know and trust from their support teams,” said Larry Schaefer, President of Assured Neace Lukens. “Our new brand reflects the Neace Lukens history and culture, while also showcasing our strong relationship with our parent company, AssuredPartners.”

“Neace Lukens was AssuredPartners inaugural investment. Since the acquisition in 2011, we have been impressed by the Neace Lukens company values, emphasis on quality of service and strong customer and carrier relationships,” said Tom Riley, President and COO of AssuredPartners. “The Assured Neace Lukens rebrand solidifies their affiliation with AssuredPartners, the 14th largest broker of U.S. business*.”

For more information about Assured Neace Lukens, and to view the new Assured Neace Lukens look, please visit: To learn more about AssuredPartners, please visit:

Founded in 1991, Assured Neace Lukens specializes in commercial property and casualty insurance, employee benefits, risk management and individual insurance coverage. With more than 150 licensed agents and over 700 employees, Assured Neace Lukens offers the resources of a large firm and the service of a local independent office. Assured Neace Lukens is headquartered in Louisville, Kentucky, and has more than 30 offices throughout Kentucky, Ohio, Indiana, Illinois, Michigan, Tennessee, Georgia, Florida, Mississippi, Louisiana and South Carolina. Assured Neace Lukens became an AssuredPartners, Inc. company in September 2011. For more information, visit us at, or visit our blog, Facebook and LinkedIn pages.

Headquartered in Lake Mary, Florida and led by Jim Henderson and Tom Riley, AssuredPartners Inc., a portfolio company of Chicago-based private equity firm GTCR, acquires and invests in insurance brokerage businesses (property and casualty, employee benefits, surety, MGA/wholesalers) across the United States and in London. From its founding in March of 2011, AssuredPartners has grown to approximately $360 million in annualized revenue and continues to be one of the fastest growing insurance brokerage firms in the United States with more than 80 offices in 27 states and a London office. Since 2011, AssuredPartners has acquired 63 insurance firms. For more information, please contact Dean Curtis, CFO, at 407.708.0031 or dcurtis(at)assuredptr(dot)com, or visit

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*As ranked by Business Insurance magazine, published by Chicago-based Crain Communications, Inc.

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Stephanie Johnson
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