Prelaunch Adds Twist to Crowdfunding Model: Crowd Discounts

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Pre-order site gives early adopters the power to drive down prices through an exclusive CrowdDiscount program.

TREWGrip is why our CrowdDiscount program exists. The keyboard has been well received and in demand since the first prototype. By launch they want to bring down the price of the device so it’s more accessible to the masses.

Prelaunch (, the pre-order site and online community where consumers can follow their favorite brands and pre-order exciting new products, is sweetening the deal for consumer members and brand partners with a new CrowdDiscount program. The program makes emerging technologies accessible to more consumers while providing young brand partners with exposure and sales as their new products enter the production stage. CrowdDiscount can also help more established brands that are interested in testing new pricing strategies.

How does the CrowdDiscount program work?
Derived from the wildly popular crowdfunding model, crowd discounting rewards early adopters by reducing the price of a product as unit sales goals are reached during a pre-order campaign. For Prelaunch brand partners, setup of the unit sales goals and tiered-pricing are seamless. Once the parameters are established, the Prelaunch brand buyer coordinates the rest, from a uniquely designed product page to an integrated marketing strategy.

Consumer members who pre-order a participating product do so with the understanding that they are authorizing the purchase at the initial pre-order price. They can then help drive the price down by encouraging others to pre-order the product. Prelaunch’s integrated social sharing features enable members to quickly and easily spread the word about the latest and greatest gear, and encourage others to order before the product hits mass retail. As more orders for a product accumulate, price breaks kick in for all pre-order customers.

The first Prelaunch brand partner to take advantage of the CrowdDiscount program is TREWGrip, an innovative handheld rear-type keyboard and air mouse.

“TREWGrip is the perfect example of why the program exists. The keyboard has been well received and in demand since the introduction of the first prototype. The company wants to bring down the price of the device so it’s more accessible to the mobile masses. By working with Prelaunch and securing orders prior to production, the company has a better understanding of demand and can better control production costs, which benefits everyone involved. As more people participate in the campaign, the price for TREWGrip can drop by as much as $100,” explained Donald Brewer, co-founder and president of Prelaunch.

Consumers can join Prelaunch for free, and as a member, they will gain access to exclusive offers, limited edition products, brand-sponsored contests and the opportunity to pre-order emerging technology before it arrives in stores. With direct access to a variety of world-class and young brands, members can engage with product designers, managers and marketers and have the opportunity to provide feedback through the site’s collaboration tools. Consumers who purchase products on Prelaunch are charged at the lowest price unlocked by the number of buyers once the product ships.

About Prelaunch
Headquartered in Austin, Texas, Prelaunch is the first and only platform that partners with established brands to offer pre-orders to a network of early-adopter consumers before launching new products. Consumers visit to find out what’s next in various product categories and directly interact with their favorite brands and products, ultimately influencing their marketing and development. Prelaunch also provides brands with market intelligence to help direct inventory planning, product messaging and other marketing efforts. Prelaunch serves as a vehicle to generating excitement and insights before launching new products.

About TREWGrip
TREWGrip, by a company with the same name and located in Cincinnati, Ohio, is a patent-pending handheld rear-type keyboard and air mouse for today’s mobile technology, smart TVs and desktop computers. The standard QWERTY key layout is split and rotated so the hands gripping TREWGrip can also do multi-finger text entry – it’s called “mobile QWERTY”. By maintaining the QWERTY key layout, typists can quickly transfer competencies from a traditional keyboard to TREWGrip without having to learn an entirely new skill. TREWGrip also provides visual cues on the front, which helps users with varying levels of typing expertise easily locate the typing keys on the back using simple hand-eye coordination. For more details, please visit

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Kim Fabiano Fassetta
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