Shopatron Continues to Deliver on its Omni-channel Roadmap, Enabling World-Class Customer Experience through Innovative Perfect Sync Technology

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Shopatron unveils a strategic new approach that empowers customer support representatives and sales associates to deliver world-class customer service.

Shopatron logo

Shopatron logo

Perfect Sync represents a key differentiator in providing a flexible, streamlined solution for online and offline retail fulfillment. This is the natural next step toward enabling seamless omni-channel retail commerce.

Shopatron, the industry-leading provider of enterprise-class distributed order management solutions for branded manufacturers and multi-channel retailers, today outlined strategic capabilities available exclusively over its cloud-based platform.

Perfect Sync technology provides unparalleled real-time integration of frontend and order management systems, reducing time, labor and database errors by enabling single, streamlined updates to the frontend. The innovative technology supports a holistic, real-time view of orders, promotions and appeasements for a world-class customer support experience.

With Perfect Sync technology, orders are processed faster and more accurately, thanks to the frontend, which handles order creation and calculation of taxes and promotions. Shopatron handles distributed order management and routes orders to the optimal fulfillment location via the delivery option that is most convenient to the shopper.

Perfect Sync is the technology that will power Shopatron’s upcoming Demandware cartridge release. Developed in collaboration with Lyons Consulting Group, the cartridge will soon be certified for inclusion in Demandware’s LINK program. The cartridge powers a SaaS-to-SaaS connection that allows Demandware customers to seamlessly deploy advanced fulfillment and support capabilities, including in-store pickup, ship-from-store, inventory lookup, vendor drop-ship and customer care integration without disrupting existing eCommerce deployments, POS systems or warehousing applications.

Perfect Sync technology enables the retail industry’s fastest, lightest integration with the lowest cost of ownership. With Perfect Sync, eCommerce retailers can optimize:

  •     Security: Order information is not duplicated and stored in multiple systems, keeping data more secure.
  •     Agility: Systems are more flexible and easy to manage.
  •     Accuracy: Data accuracy is improved by one-time data entry.
  •     Reliability: System errors and downtime are reduced.
  •     Efficiency: Load on systems is reduced, as processes are transactional rather than batched.
  •     Labor: Data is entered once, rather than twice, reducing time and cost of labor.

The result is an outstanding customer experience. Perfect Sync technology empowers customer service agents and in-store sales associates to access product information, update customer orders and offer save-the-sale promotions and appeasements, increasing brand loyalty, convenience and sales.

“For more than a decade, Shopatron’s cloud-based platform has been driving an industry shift from legacy order management to SaaS-based distributed order management solutions,” says Shopatron Founder & CEO, Ed Stevens. “Perfect Sync represents a key differentiator in providing a flexible, streamlined solution for online and offline retail fulfillment. This is the natural next step toward enabling seamless omni-channel retail commerce.”

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About Shopatron
Shopatron is the leading provider of cloud-based, eCommerce order management. Our patented Shopatron Order Exchange allows branded manufacturers and multi-channel retailers to seamlessly leverage the available inventory of every retail storefront and distribution center when fulfilling online orders. Unlike legacy order management software or custom-built solutions, Shopatron makes it easy and affordable to deploy advanced capabilities like in-store pickup, ship-from-store, inventory lookup, and vendor drop-ship. With Shopatron, retail channels join forces to increase sales, turn inventory, and deliver a superior purchase experience to online shoppers.

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Alex Lorton
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