AffinityLive Integrates with GFI MAX to Provide Cloud-Based Business Management Tools for IT Service Providers

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Integration Allows IT Business to Manage Operations within a Single Cloud-Based Dashboard

AffinityLive, a leading provider of cloud-based automation software for the professional services sector, announced today a new partnership with GFIMax, that will give IT professionals the ability to better manage their business in the cloud.

With this integration, business owners using AffinityLive now have the ability to manage their entire business within the cloud through a single dashboard. AffinityLive allows users to manage CRM, project management and retainers, with real-time insights into team performance and profitability. Now integrated with GFI MAX, AffinityLive users will also be able to manage their clients security, RMM, backup and antivirus solutions in either platform, confident that the other will be up to date in real time.

“Until now, IT firms were forced to manage their client work with outdated or expensive tools. AffinityLive is a true cloud-based service giving IT businesses a single, affordable platform to manage their businesses,” said Geoff McQueen, CEO and founder of AffinityLive. “We chose to work with GFI MAX because, like us, they realize that growing businesses need solutions which are powerful yet easy and above all affordable for hard-working MSPs. By joining forces, businesses of all sizes can now have a PSA that is automated, powerful and affordable.”

At the heart of the integration is a two-way, real-time connection between GFI MAX’s dashboard of alerts and AffinityLive's queue, ticket and time billing platform. Whenever an alert is triggered in GFI MAX, AffinityLive automatically captures the alert against the client, making it easy for technicians to work through the ticket in a way that captures time spent, SLAs and other key details.

Additionally, changes in one system automatically reflect in the other within minutes. If the technician resolves or closes the ticket in AffinityLive, the resolution is pushed back to GFI Max and the alert cleared. Similarly, if an alert was only transient and disappears from the dashboard in GFI MAX, the AffinityLive queue is also updated.

“While there are a few products in the market that offer CRM or project management tools specifically for MSPs and IT firms, there are very few that truly allow them to systemize their business operations effectively within the cloud,” said Dave Sobel, director of community at GFI Max. “For our customers, integration with AffinityLive will undoubtedly enhance the way they’re able to operate.”

The GFI Max integration is available free of charge with AffinityLive Service or AffinityLive PSA products - users can try it themselves by signing up for a free 14 day trial at

About AffinityLive
Based in San Francisco, AffinityLive was initially developed as internal system for a fast-growing professional service business that was struggling to manage sales, projects, service and billing. The company now offers business-automation tools designed specifically for professional service businesses with a focus on helping companies improve sales, billing, project management and CRM inefficiencies, and ultimately keeping staff and clients happy.

GFI MAX helps IT Support Companies and MSPs grow monthly revenues from existing customers, attract new customers with affordable, high-value, easy-to-use services and deliver proactive, cost efficient services to grow an IT business profitably. GFI MAX provides a range of integrated software solutions built specifically for IT Support Companies and MSPs that are fast to implement, low effort to manage and fully brandable, so your customers see their value. The GFI MAX platform enables MSPs to provide managed antivirus, managed online backup, remote support, email security, automated monitoring, patch management, asset tracking, alerting and viewing and reporting all from a single dashboard.

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Kelsey Gunderson
Walker Sands
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