People of all ages have passion for this category and they look to the Burpee Home Garden and Wave Petunia brands for their inspiration. It’s the perfect combination to fuel conversations across the entire marketing mix.
Chicago, Illinois (PRWEB) May 28, 2014
Ball Horticultural Company—the internationally renowned breeder, producer and wholesale distributor of ornamental plants—has hired Upshot as their agency of record on their two consumer brands: Wave (Petunias and Pansies) and Burpee Home Gardens (Vegetables, Herbs and Flowers).
The agency has been tasked with leading integrated marketing to help create demand for the brands through brand strategy, creative development and execution, digital initiatives, retail marketing and media planning and buying; and will partner with Zapwater for public relations.
“We’re excited to work with Ball Horticultural,” said Brian Kristofek, President & CEO of Upshot. “People of all ages have passion for this category and they look to the Burpee Home Garden and Wave Petunia brands for their inspiration. It’s the perfect combination to fuel conversations across the entire marketing mix.”
“Our partnership with Upshot is an exciting move for the Wave and Burpee Home Gardens brands,” said Tim Duffin, Marketing Communications Manager for Ball Horticultural Company. “They had a lot of zeal for our brands throughout the review process and we were energized by their creative thinking and integrated solutions.”
Upshot (upshot.net) is an independent Chicago-based marketing agency that inspires people to take action with a focus on consumer, shopper and business-to-business marketing. Clients include Procter & Gamble, Crown Imports, LiftMaster, SUBWAY® Restaurants, New Balance and Kraft Foods to name a few.
About Ball Horticultural
Ball Horticultural Company is an internationally renowned breeder, producer and wholesale distributor of ornamental plants. A family-owned business since it was founded in 1905, Ball has introduced many innovative, award-winning varieties to the world of horticulture, including the Wave® petunia family and Super Elfin® impatiens. The company has worldwide production, sales and marketing through its many subsidiaries on six continents. For further information, visit http://www.ballhort.com.
The Wave® Family has provided gardeners with easy, spreading color since the introduction of Wave® petunias in 1995. The five types of petunias—Wave®, Tidal Wave®, Double Wave®, Easy Wave® and Shock Wave®—offer dramatic color, exceptionally long bloom time, and fantastic mounding and trailing habits for garden beds and containers. Joining the Wave Family in 2012, Cool Wave® Pansies provide the same vigorous spreading and trailing habits with the addition of hardiness and vibrant color during the cool seasons. For more information, visit whttp://www.wave-rave.com.
About Burpee Home Gardens®
Burpee Home Gardens® is a program of garden-ready flower, vegetable and herb plants available nationally at retail garden centers. Backed by the 132-year history of Burpee, the first name in home gardening, Burpee Home Gardens provides gardeners with time-tested varieties and information, ideas and inspiration for success. http://www.burpeehomegardens.com