Atom Retro Predicts Surge In Hawaiian Shirt Sales Thanks To increased Catwalk Exposure and Celebrity Endorsements

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Leading UK Retro Clothing retailer Atom Retro provide insight into the recent resurgence of the Hawaiian shirt and offer advice on how to style this typically summer garment.

Retro Hawaiian Shirts are on trend for Summer 2014

Retro Hawaiian Shirts are on trend for Summer 2014

Atom Retro are happy to say 'Aloha' to the latest comeback kid, with a new selection of Hawaiian shirts hitting the shelves for Spring/Summer ’14.

The classic Hawaiian shirt is back on trend for this summer, says online fashion retailer, Atom Retro. Atom Retro buyer Lindsey Hagston says, "The Hawaiian shirt is something of a fashion fad that comes and goes, but when you think of Elvis Presley in Blue Hawaii, it doesn’t take much imagination to know it's time for a comeback special. And, with the likes of Hollywood icon Jared Leto breaking out the Hawaiian shirt in Coachella at the Music and Arts festival then you know the wave of curiosity is bound to grow.”

Atom Retro have embraced this resurrection of a vintage classic with new Hawaiian Shirts from brands like Luke 1977, Fly53, Original Penguin and Farah Vintage. Contemporary twists to a retro staple with slim cuts, bold patterns and classic collar shapes. Short sleeves, strong prints and seasonal influences to the designs are all trademarks of the Hawaiian shirt style and make them an ideal wardrobe choice for the spring and summer months.

As Lindsey says, "The Hawaiian shirt, the Aloha States greatest export, might put its renaissance down to a global resurgence in retro and vintage fashions, a rediscovered love of Americana influenced fashions and the upturn in Ivy League couture on the catwalks. We’ve noticed the likes of Versace and Tom Ford have included a Hawaiian influence in some of their shirts for Spring/Summer ’14. It’s a trend that’s been picked up on the high street too, meaning there is an option for all spending budgets.”

So, given that we’re on the crest of a wave and the Hawaiian shirt is surfing back into the mainstream, Atom Retro are happy to say 'Aloha' to the latest comeback kid with a new selection of Hawaiian shirts hitting the shelves for Spring/Summer ’14.

Lindsey says, "You can pair your Hawaiian shirt with cargo shorts and of course a stylish pair of shades. If you’re not one to show of your legs then you can always opt for a light pair of chinos. We’ve taken a varied selection of shorts to go with the Hawaiian shirt for this season with some great pieces from Realm & Empire and Original Penguin. You can’t go wrong with a pair of Ray-Ban Aviators or Wayfarers to complete the perfect summer look."

About Atom Retro:

Atom Retro is a UK leading clothing retailer, boasting the largest range of authentic, high quality retro and mod clothing for men and women online. The Atom Retro range is inspired by the Carnaby Street boutiques of the sixties and includes an ever growing list of iconic brands and original, independent designers. Browse Atom Retro’s extensive range of retro and mod clothing at

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Alister Poulton
Atom Retro
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