A New Product in 24 Hours: The Value of a Hackathon

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E-commerce marketing experts FusePump managed to create an innovative pricing intelligence platform in less than two days, as part of their internal Hackathon with client Chain Reaction Cycles.

FusePump Hackathon winners with the judges

FusePump Hackathon winners with the judges

This is a great service to offer clients, and they are sure to get value from it.

Marketing technology company FusePump recently hosted their first internal hackathon, in an effort to create an innovative new product for clients. The winning idea – a very clever pricing intelligence platform – was put together in just 24 hours, and will be ready to market to clients in the next few months.

The FusePump Hackathon, held at their Farringdon offices over 22nd and 23rd May, allowed both development and commercial staff to step away from their day jobs and focus solely on building something original and commercially viable for Chain Reaction Cycles, using their product data.

One team, ‘Hack Attack’, created a solution that blew everyone away. The platform they built would give the client the ability to monitor competitor pricing across various channels, and update their own pricing accordingly.

Across comparison search engines, marketplaces, paid search and other channels, prices could be manipulated in real time to give the client a competitive edge. The ‘recommendation engine’ could potentially suggest a course of action based on the client’s profit margins. The client could also use the data to build dynamic display advertising campaigns, and monitor their competitiveness against sales volumes.

Richard McKnight, Digital Marketing Manager at Chain Reaction Cycles and judge at the Hackathon event, said of the winning product: “The presentations were brilliant. There were some really good ones in terms of ideas and concepts. There’s a lot we can take home and use for Chain Reaction Cycles.”

Matt Bailey from Performance Horizon Group was also a judge at the event. He commented, “The presentation and demo were very thorough and covered all bases – the team thought about all the implications of the product. It didn’t just address the needs of Chain Reaction Cycles but could be rolled out to other clients – it could be taken to market very easily.”

Robert Durkin, FusePump CEO, commented: “The FusePump Hackathon was a great success – something we certainly hope to repeat. This is a great service to offer clients, and they are sure to get value from it.

“The people in this company are well placed to participate in something like this, as they are pretty brilliant – from the technical to the business side, we are lucky to have some of the brightest innovators in the industry. This is why so many big companies trust us with their product data feed management.”

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Kirsty Cooke
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