Rising Star Social-Selling Company Ruby Ribbon Promotes Its First Independent Stylist to Senior Director

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Ruby Ribbon announced today the promotion of Independent Stylist Regina Viscount of Linwood, NJ, to Senior Director.

Ruby Ribbon announced today the promotion of Independent Stylist Regina Viscount of Linwood, NJ, to Senior Director. Viscount is the first Independent Stylist to reach this level of the company’s career plan since the company launched in August 2012.

Ruby Ribbon sells a unique line of women’s apparel via independent saleswomen, called Stylists, who sell the product at pop-up retail events in living rooms across the country.

In just 16 months, Viscount has become a trailblazing leader at the company. She has built her personal sales team from 0 to 128 Independent Stylists and has mentored 11 of these Stylists into Leaders. In this time, she was promoted five times as she increased her personal sales as well as signed up new saleswomen to the company. Now as a Senior Director, she has five Leaders on her team, each of whom must sponsor and manage at least three Stylists themselves, along with generating $4500 per month in team sales. At this new status, Regina will earn 40 percent commissions on her personal sales as well as up to 10 percent on her entire team’s monthly sales.

Anna Zornosa, the Founder and CEO of Ruby Ribbon, believes this is a pivotal moment for the company. “We did not expect this achievement to happen so quickly, but we are over the moon it has. Regina’s promotion shows that our career plan and product offerings are creating big opportunities for women,” said Zornosa.

Viscount’s personal success at Ruby Ribbon has been fueled by the company’s own explosive growth due to high demand for its unique product line. Ruby Ribbon’s mission: ensuring that women of all ages, shapes and sizes look and feel their best, has given Viscount the confidence and motivation she needed to become one of the company’s most successful Stylists.

“An average week for me includes selling our one-of-a-kind product, providing style advice to women, sharing this amazing opportunity, and virtually training and managing my team,” said Viscount. “I realized early in my Ruby Ribbon career that technology would be essential in helping me streamline and better manage my business.”

Viscount credits her early embrace of technology as one of the reasons her business has grown so quickly. She uses more than 10 apps, which allow her to instantly manage and communicate with her team.

“A direct sales company such as Ruby Ribbon has a road to success that is paved with the achievements of its Stylists. Regina is a perfect example of the incredible opportunity available at Ruby Ribbon to grow quickly and have the potential to earn big,” said Betty Palm, the company’s Advisor and former President of Dove Chocolate Discoveries.

Links to Ruby Ribbon materials can be found here:

Spring/Summer 2014 Look Book

Opportunity Brochure

About Ruby Ribbon
Ruby Ribbon is a new social selling fashion brand on a mission: clothing with a modern fit. It is supported by a nationwide network of independent personal Stylists, who sell the line exclusively through in-home or in-office "pop up" events. The collection includes amazingly comfortable shapewear, innovative shaping essentials, and on-trend fashion. The company has created the category of shaping essentials – classic wardrobe staples such as t-shirts, leggings and skirts - that have shapewear built right in. Stylists use the latest in social media and technology to build their businesses and increase their sales footprint while drawing inspiration from Ruby Ribbon's core beliefs: entrepreneurship, friendship and camaraderie. Ruby Ribbon raised an initial Series A financing round of $3.2m led by Trinity Ventures in 2011. It raised an additional $8.5m in 2012, led by Mohr Davidow Ventures. Founded in 2011 Ruby Ribbon is based in Burlingame, CA. The company has been featured in national and regional press, such as Wall Street Journal, SELF, Woman’s Day, Silicon Valley Business Journal, and Crain’s New York.

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Deborah Uri
Ruby Ribbon
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