Faye Business Systems Group Announces Strategic Partnership with Act-On Software

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FayeBSG, a leading SugarCRM Platinum Partner aligns with Act-On Software, the leading provider of cloud-based marketing automation for small and mid-sized businesses.

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Faye Business Systems Group, a leading SugarCRM Partner and known for its innovative Sugar integrations, announced its partnership with Act-On Software. The Act-On and Sugar integration allows users to sync contacts, leads, accounts, owners, campaigns and opportunities, and helps sales prioritize leads based on intent to purchase directly from the Sugar dashboard for a more efficient follow up process.

Companies of all sizes turn to Act-On to execute multi-channel, online demand generation and lead nurturing campaigns by automating critical marketing tasks and providing rich analytics and reporting in real-time. Act-On's over 2000 customers range in size from small and mid-sized businesses to small marketing teams within larger companies across all major industry verticals such as agencies, technology, manufacturing, healthcare and finance.

“We are thrilled to be partnering with Act-On, one of the leading marketing automation platforms in the SugarCRM community,” said David Faye, CEO of FayeBSG. “The marketing automation industry is exploding, with 25% of B2B Fortune 500 companies already using automation, as well as 76% of the world’s Saas companies. We’ve evaluated many different platforms and found that Act-On’s seamless integration with Sugar was one of dozens of extraordinary, easy to use features.”

“Our customers are increasingly interested in getting better sales and marketing alignment,” said Judy Logan, Director of Customer and Partner Marketing at Act-On. “FayeBSG provides deep expertise and knowledge in Sugar and Act-On integrations, enabling businesses to develop and prioritize leads for a more effective sales follow up. We’re excited to partner with FayeBSG to provide a seamless end-to-end solution.”

Act-On's seamless integration with Sugar makes it easier for marketing to deliver highly qualified, sales-ready leads to the sales team. Using Act-On's native, out-of-the-box integration, companies can attract, capture, and nurture prospects, then convert those leads directly into Sugar. Sales can then access Sugar to get real-time information, including prioritized leads and activity history.

FayeBSG integrations allow companies to utilize best-in-class software without missing out on critical integration components. FayeBSG are software and technology specialists with over 25 years of expertise in CRM and ERP software. Faye’s in-house team of developers and consultants work on an ongoing basis to not only develop the most sought after Sugar integrations, but also to consistently upgrade and update the integrations for optimal performance, and to add user requested features. The integrations are well thought-out, consist of the most complete operational functions and are very popular among Sugar users.

About Faye Business Systems Group

Faye Business Systems Group is a Southern California-based technology consulting firm and Software Company with over 25 years of experience helping growing companies become more profitable by working with them to optimize their financial and business systems. FayeBSG uses SugarCRM, Sage 100 ERP (formerly MAS 90), Intacct, and a variety of custom software solutions to meet client needs. Services include software development, project management, packaged software implementations, custom software implementations, integration, consulting, training, and support. Faye Business Systems Group has completed hundreds of successful CRM projects, specializes in Sugar Integration, and is one of SugarCRM's leading North American Platinum Partners. For more information, call (818) 280-4820, email info(at)fayebsg(dot)com, or visit http://www.fayebsg.com. Connect with Faye Business Systems Group on LinkedIn, Facebook, Twitter or YouTube.

About Act-On

Act-On is a leading provider of integrated marketing automation software, helping 2000+ companies to tie inbound, outbound, and nurturing programs together -- across email, web, mobile, and social. Users achieve superior return on marketing investment through sophisticated demographic and behavioral data that increases engagement throughout the customer lifecycle, reduces the cost of acquisition, and strengthens loyalty. Act-On's fresh approach to marketing automation gives sales and marketing professionals full functionality without the complexity other systems impose, and makes campaign creation and program execution easier and faster. Act-On offers a best-in-class professional services team, dedicated customer support, and the APEX ecosystem of partners to provide clients with the tools they need to achieve marketing success.

Press Contacts:

Jesse Heller
Faye Business Systems Group, Inc.
818 280 4820

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