Career Directors International Provides Tips to Professional Resume Writers for Promoting the 14th Annual Update Your Resume Month

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For the past 13 years, Career Directors International (CDI) has utilized International Update Your Resume Month as a platform for educating job seekers on the important of maintaining up-to-date resumes. However, this year they have also outlined key tips for professional resume writers on how to capitalize on the event to better spread the word, help more people, and gain publicity.

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CDI's Update Your Resume Month

While making a difference with resume writing tips, advice, articles, and workshops, remember that this is a unique opportunity to spread the word about the value of hiring a professional.

Fourteen years ago, the global organization of resume writers and career coaches, Career Directors International (CDI), registered and launched the international event, Update Your Resume Month (UYRM), to take place each year in September. With summer having come to an end and children back to school, it continues to make sense that adults should take this time for personal career-caretaking.

In celebration and support of UYRM, CDI is reaching out to professional resume writers worldwide with the following tips to create a win-win for themselves and job seekers this year through UYRM:

#1 – Decide what to do for the event.

UYRM is rich with opportunities to reach job seekers based on an educational mission. Resume writers might:

  • Provide special discounts on resume services during the month.
  • Coordinate with a local school, library, bookstore, women’s center, or church to offer a free seminar.
  • Announce a free teleclass or webinar that is open to the public. (Then, of course record it to give as a gift on via the website in the future).
  • Author informative articles and blog posts to be posted on the website or on third-party sites.
  • Create a free e-book that can later be made available for sale.
  • Provide daily tips during the month via favorite social media channel(s). (Later this can be made into an e-book).

Whatever choices are made, having something to give provides the professional with leverage to promote and gain publicity.

CDI members will find numerous courtesy resources in the member’s section from which to create presentations and information pieces.

#2 – Reach out to the media and the public.

While members of the media don’t want to hear about a story too early, it’s important not to wait too long.

  • Write a press release about the offering using the time-sensitive link to the upcoming UYRM.
  • Send announcements out to local companies, non-profits, and organizations who might be interested in letting their staff, students, and/or parishioners know.
  • Post signs in community centers.
  • Contact local news agencies – tv producers, radio stations, small local papers, and major newspapers.
  • Add the event to signature file for emails and blog posts.
  • Blog about it.
  • Spread the word across social media.

Professional resume writers can find themselves in a unique position of having clients who work in media, PR, and advertising. Should reaching out seem overwhelming, consider bartering services to have a client target news agencies as the company’s representative.

CDI members have access to a wealth of additional resources such as sample letters to professors, announcement press releases, and strategy ideas.

#3 – Most importantly, don’t wait; get planning now.

The biggest challenge for self-employed resume writers, career coaches, and even academic career counselors is schedule pressure.

Wait until the end of August to start planning and chances are any efforts will be put on the backburner until 2015.

Why wait? With a little strategy now, rewards can be had for efforts this September!

CDI members can brainstorm and partner with fellow members on these initiatives through 24/7 mastermind communities to canvas more territory and get more done.

#4 – Give back, but get back too.

While sharing knowledge is fabulous, UYRM also presents a unique opportunity to shed light on the importance of educating the public about professional resume writing. While making a difference with tips, advice, articles, and workshops, remember that this is a unique opportunity to spread the word about the value of hiring a professional. To many out there in the world, professional resume writing is still an unknown. Give advice and spread the word for a future win-win for future profits, future client successes, and future industry visibility.

Visit the public job-seeker page for UYRM.

Learn more about CDI member benefits for resume writers and career coaches.     

About Career Directors International –
CDI is a global professional association that is committed to ensuring that career and resume professionals can grow and thrive in a rich, vibrant, exciting, safe, and nurturing environment. CDI is focused on championing the industry’s cause for credibility and visibility; fostering exceptional success in every generation of career and resume professionals; and cultivating the career superhero that exists within each one of us.

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Laura DeCarlo
since: 05/2008
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