New Board Game Designed By Kids Teaches Business

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StartUp – A Business Game For All Ages is Now Available

StartUp, a new business board game designed by two grade school children and their parents, is being launched on-line and in stores. In StartUp, players compete to guide their new company from launch to the completion of a corporate headquarters.

When Hurricane Sandy struck in 2012, Aiden and Zach Ehrenreich, then ages 9 and 7, and their mom and dad suddenly found themselves at home for a few days with no school, no work and no place to go. They took advantage of this time to sit down together and design their own board game, something they had often planned to do.

“Unlike other business board games, StartUp is a lot of fun, even when you are not winning. You lose by succeeding more slowly, not by getting crushed,” explained game co-designer Aiden Ehrenreich.

“It’s fun but also educational,” added his brother Zach Ehrenreich.

Along the way to success there are Business Opportunities, Capital Opportunities, and IPO Opportunities. Each company must build Expertise to increase its chances for success and value in an Initial Public Offering. Navigating lawsuits, price wars, and shock cards is all part of the challenge.

“The StartUp board game teaches business and math skills and models many real business situations, such as the value of investing in your business, the risks and rewards of business opportunities, and the trade-offs in a Capital Opportunity or an IPO,” said former investment banker Michael Ehrenreich, who helped his children with the project.

“StartUp is challenging for any age from child to adult,” he continued. “Although there is some luck involved, the better player will usually win, kind of like real life.”

The game is intended for family play, as well as school curriculums from elementary through MBA. The game is as challenging as your opponent and scales to any age or ability.

StartUp is available for sale at

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Michael Ehrenreich
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