Johnny Alamo, Sports and Entertainment Agent, Sets Up Shop in Boulder, Colo.

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Colorado's own Jerry Maguire - sports and entertainment agent - was recently featured in Boulder Lifestyle Magazine: "Where Passion Meets Authenticity." Find out why he chose Boulder and why he loves the Boulder Lifestyle with his top 10 list of Boulder hangouts.

Johnny Alamo could have chosen to start his new talent representation, film production, and sports marketing agency anywhere. But, he chose Boulder.

Alamo genuinely lives all aspects of the Boulder lifestyle and as Dell Bleekman wrote in his recent Boulder Lifestyle Magazine article, Alamo’s amalgamation of passions and business interests and work are as eclectic as Boulder, itself. In addition to the world-class biking, hiking, fishing, and skiing, there’s also a pulsating, energetic business startup community in Boulder.

“There are innovators in Boulder willing to take risks just like professional skiers do on the race course,” says Alamo in Boulder Lifestyle Magazine.

Alamo represents Olympic skiers Steve Nyman and Heidi Kloser and has recently started working with the 2015 World Alpine Championships to expand their corporate partnership development. They’re leveraging Alamo’s extensive network of marketers but perhaps more importantly his creative storytelling lens to form authentic brand alignments for this prestigious international event in Vail and Beaver Creek, Colo. that will host 70 countries, 800 athletes and an estimated 750 million global television viewers. The 2015 WAC will be the third time the event has ever been held in the United States and aims to be a celebration well beyond ski racing with music, culinary, and lifestyle programing Feb. 2-15, 2015.

With a passion for connecting with inspiring individuals, projects and events and helping them to expand and grow, Alamo has a special skill for building authentic partnerships and connections between and among brands and individuals.

“It’s more than just selling sponsorship, advertising, endorsements, and media rights,” Alamo said. “Our society commands a real connection. It’s important to live the lifestyle that I’m pitching to brands and that’s why I founded the company in Boulder.”

When he’s not brokering deals and forging relationships with some of the top companies like Nike, GoPro, Sony, Red Bull and Liberty Mutual Insurance, Johnny can be found living his “sunshine day dream.”

Here’s a list of Alamo’s top 10 favorite hangouts in Boulder, Colo.:
1. Road bike ride: Sunshine Canyon
2. Mountain bike ride: Walker Ranch
3. Fly fishing: Boulder Creek
4. Hiking: Mount Sanitas
5. Skiing: Eldora
6. Brewery: Upslope Brewing Company
7. Coffee Shop: Spruce Confections
8. Restaurant: OAK at Fourteenth
9. Pizza: Pizzeria Locale
10. Music: Boulder Theatre

For more information on Johnny Alamo Entertainment, visit or follow @alamojohnny on twitter or JAE’s Facebook page.

For information about the 2015 FIS Alpine World Ski Championships, click your way to

About Johnny Alamo Entertainment

Johnny Alamo Entertainment (JAE) is a full-service talent and marketing agency, production company, and consultancy firm. The agency works with inspiring individuals, companies, and organizations to:

•develop integrated partnerships for film, Web, television and live-entertainment productions
•secure and manage endorsements for athletes, authors, chefs, and other celebrities
•facilitate fundraising efforts and events for non-profit entities
•broker thoughtful, authentic brand alignments; and
•boost audience engagement via crisp digital content, experiential events, and strategic cause-marketing.

Follow Johnny Alamo Entertainment on Facebook: or twitter @alamojohnny.

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Amy Kemp
Mountaintop Media
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