San Diego, CA (PRWEB) August 08, 2014
Capitalizing on the growing influencer marketing trends, a new sports marketplace, Raynforest.com, is ready to take the guess work out of the equation for companies interested in connecting with highly social sports influencers who can authentically and effectively represent their products and generate real results. According to a Catalyst engagement study, sports fans who follow their favorite athletes on social media are 55 percent more likely to purchase something if that athlete mentions it on Facebook or Twitter.
Launching today, Raynforest.com, is the brainchild of serial entrepreneur and author Mark Fidelman. Raynforest is a virtual marketplace and network of highly engaged sports influencers who want to earn a return for promoting the brands, products or causes they’re passionate about.
A recent survey, conducted by Raynforest, found that 94% of sports influencers are willing to work with brands outside their primary sport. Sports influencers are keen on trying brands that have nothing to do with sports – 60% indicating this preference. Athletes are primarily looking for relationships that offer supplementary income and products. Pay per performance for product sales are a great way to reward influencers. Athletes need money to support their endeavors, including; travel, equipment, entrance fees, nutrition, and apparel. With more than 800 athletes available at launch with substantial social followers and Klout scores, the total audience reach of Raynforest influencers is at a staggering 10,000,000 people. The secret sauce is the way in which each contributing party is aptly rewarded.
“We are very excited to be the first company in the world to provide an avenue for brands and athletes to develop relationships and work together.” said Mark Fedelman, CEO. “Times are changing for athletes; brands are now seeking influential athletes and content creators with a strong social following, not just the elite race winners. The problem for brands is introducing their product to new athletes and finding influential athletes to authentically represent their brand. We aim to fix that.”
Raynforest.com, founded in 2013, enables influential people to promote and monetize themselves and their content online and make it easy for brands to work with the best influencers to get their message and promote their products, company, or cause. Because influencers already have large followings and have developed trust, they can quickly help people in their audience narrow choices about product and services brought to their attention through the influencer's channels. The Raynforest marketplace facilitates the process of hiring and managing influencer engagements, as well as monitoring and measuring results.