The CareGiver Partnership Poised to Carry New-to-Market ‘Always Discreet’ Incontinence Line

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The CareGiver Partnership is carrying the new Discreet line by Always, according to founder Lynn Wilson. Always Discreet for women signifies Procter & Gamble’s re-entry into the disposable incontinence category.

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New Always Discreet will be available as a trial sample pack from The CareGiver Partnership.

Pads made for incontinence are more effective at absorbing urine and odors than period pads, but women want a more discreet way to purchase than through a brick and mortar store.

As a new line of disposable incontinence pads — Always Discreet — arrives on North American store shelves this week, online national retailer The CareGiver Partnership gets ready to offer its female customers another choice in incontinence products.

“Because feminine care products are already being used by many women to manage light bladder leakage, a product bearing the familiar Always brand name may help ease the transition into a pad made for incontinence,” says Lynn Wilson, who founded The CareGiver Partnership. “Pads made for incontinence are more effective at absorbing urine and odors than period pads, but women want a more discreet way to purchase than through a brick and mortar store.”

The CareGiver Partnership will soon offer its customers the complete line of Always Discreet pads, underwear and liners. In addition to the usual perks of shopping with The CareGiver Partnership — special savings, guaranteed satisfaction, free shipping on orders over $50, automatic delivery option, and more than 500 incontinence products in stock — customers can also take advantage of its “Try Before You Buy” sample service.

Always Discreet will be offered as a trial sample. Customers who pay just $3.49 for handling will have a two-pack of product mailed right to their doorstep. The sample service is designed to help customers avoid the costly waste of figuring out which brand, size and absorbency they need.

Always Discreet offers women these features, according to P&G:

  •     40 percent thinner than the leading brands, for discreet, comfortable wear.
  •     The only product with dual leak guards for confident protection.
  •     Absorbs odors and leaks, up to two times more absorption than a woman may need.
  •     Unique design, including a patterned cover for a more feminine, less clinical look.

“The use of Always branding precludes marketing the line to men, but we think it’s smart,” says Tom Wilson in a recent blog post on P&G re-entering the incontinence category. “Women represent about 86 percent of the market, and the Always and Tampax brands are a $5 billion business for P&G. Always branding is a strength for P&G. The feminine care section is where women want to shop (if they shop in a store, that is).”

Visit The CareGiver Partnership’s Incontinence page to learn more about types and causes of incontinence. Or call 1-800-985-1353 for one-on-one personalized attention.

The CareGiver Partnership is a national direct-to-consumer retailer of home healthcare products for incontinence, diabetes, nutrition support and more. In its eighth year of providing products and services that help caregivers and loved ones maintain personal dignity, the company also offers an online library of more than 1,500 family caregiver resources and personal service by experts in caregiving. Call 1-800-985-1353 or visit online at

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