Research Reveals Best Practices of High-Performance Marketing and Creative Teams

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Data from ProofHQ shows four insights proven to increase the marketing agility of creative teams at all levels of efficiency.

ProofHQ, the global leader in online proofing for designers and marketing professionals, today announced the results of its research to discover how different types of creative organizations integrate people, processes and platforms to manage projects and the level of efficiency they achieve in completing them.

“‭Today’s marketing and creative organizations have evolved into highly-productive teams,” said Mat Atkinson, CEO of ProofHQ. “The data shows the best performing teams have taken an agile approach to collaborate more efficiently, improve project completion speed, and increase marketing effectiveness.”

The survey asked digital marketers, project managers, creative directors and designers, as well as line-of-business executives, how they manage creative teams and the tools and methodology they use during the review and approval process. The survey revealed that high-performance creative teams that deliver projects on time have similar characteristics, specifically:

  • Project management is a defined role on the team
  • Some part of the workflow is automated
  • Review and approval process is adapted to the type of content and people involved
  • Project management software is administered by marketing more than IT

‭Additionally, the survey results revealed tangible, actionable opportunities ‭that even the best-performing marketing ‭teams can make to be more agile and efficient when it comes to ‭collaboration and output.

To learn about the insights proven to increase marketing agility and download a copy of the complete report, People, Processes & Platforms: 4 Insights Proven to Increase Marketing Agility, visit the ProofHQ website at

Survey Methodology
ProofHQ surveyed more than 8,000 marketing industry professionals across a wide variety of agencies and brands of all sizes and geographies. With over 500 respondents, we were able to analyze the the similarities and differences amongst teams to give us insights on what leads to high-performing teams.

About ProofHQ
ProofHQ is an online proofing tool used by brands and agencies worldwide. It streamlines the review and approval of content and creative assets so that marketing projects are completed faster and with less effort. ProofHQ replaces email and hard copy processes, giving review teams tools to collaboratively review creative content, and marketing project managers tools to track reviews in progress. ProofHQ can be used across all media including print, digital and audiovisual. For more information, please visit

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