BevNET Food & Beverage University (FBU) Comes to Los Angeles on September 11, 2014

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Designed for food & beverage entrepreneurs, FBU is a one day conference that helps attendees learn how to develop, fund, launch, and market their brands.

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No one can guarantee success, but FBU attendees have a strong awareness of what it will take to build great food and beverage brands.

BevNET will present the next edition of its Food and Beverage University (FBU) at the Skirball Cultural Center in Los Angeles on Sept. 11. The full-day learning event will mix the experience of company founders with the expertise of industry veterans to provide an overview of the challenges that early stage food and beverage entrepreneurs will face as they launch and develop their brands.

“We are committed to creating an environment that will enable our audience to enter the market with the best possible products, positioned in the proper classes of trade, on solid financial footing,” said John Craven, the founder of BevNET. “No one can guarantee success, but FBU attendees have a strong awareness of what it will take to build great food and beverage brands.”

The lineup represents some of the most insightful entrepreneurs, marketers, sales consultants, and investors working with food and beverage brands today, including the founders of hot brands Runa, Way Better Snacks, Earnest Eats and Califia Farms.

Topics covered will include initial formulation and packaging design, identifying the different retail channels and routes to market, understanding the existing distribution models to deliver your product to stores, positioning your company for different types of investment, and how to best utilize available sales and marketing tools. Investors presenting will range from angels who have backed entrepreneurial brands like KeVita, Krave, Mamma Chia and others, as well as private equity funds that have backed brands like Kind, Muscle Milk, Vitaminwater and more.

Attendees will learn first-hand from presentations and also have the unique opportunity to directly engage with new industry contacts. Networking breaks are scheduled in throughout the day, and brands who attend are invited to make their products available at the FBU Sampling Station for immediate feedback from peers and experts alike.

Entrepreneurs entering the food and beverage space come from a variety of backgrounds. While previous business experience is certainly a boon, understanding the intricacies specific to the food and beverage industry is vital to successfully getting a brand off the ground. The content presented at FBU LA is targeted at companies at the concept stage through brands that are in their first couple years of business, as well as new hires at more established brands.

For more information about BevNET FBU LA, please visit the event page at or contact Jon Landis at (617) 231-8834 or jlandis(at)bevnet(dot)com with any questions.

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Jon Landis
since: 04/2009
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