Digital Signage Offers Significant Growth Possibilities for Traditional Sign Companies

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New White Paper Released by ISA and Sponsored by Roland Showcases Opportunities

International Sign Association

The International Sign Association has released a new white paper, “Dynamic Digital Signage Opportunities for Sign Companies.” The white paper, sponsored by Roland DGA Corporation, examines the size of the market opportunity and includes case studies of sign shops that have incorporated this rapidly growing line of business. “Dynamic Digital Signage Opportunities for Sign Companies” includes considerations for print providers expanding into the market.

“There is no doubt that dynamic digital signage is rapidly expanding and presents tremendous business opportunities for print providers and sign companies,” said Lori Anderson, ISA president and CEO. “ISA will continue to provide information and education to help sign companies determine whether this opportunity aligns with their strategic business goals.”

Digital signage will grow to $17.1 billion in worldwide sales by 2017, according to the white paper. About one-third of that will be in the U.S. Digital signage provides solutions for numerous end users, with retail currently as the top market, followed closely by quick-serve restaurants, corporate and health care applications. End user applications make sense for national chains as well as single-location outlets.

In many ways, digital signage does not require an entirely new skill set for sign companies or print providers. The white paper shows the numerous skills that sign companies already possess.

“Dynamic Digital Signage Opportunities for Sign Companies” is available at

About ISA
The International Sign Association (ISA) represents manufacturers, suppliers, and users of on-premise signs and sign products from the United States and 60 countries around the world. ISA and its Affiliated Associations work to support, promote, and improve the worldwide sign industry.

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Sandy Smith
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