St. Petersburg, FL (PRWEB) August 29, 2014
Multichannel marketers who sell their products at retail and online are booking private consultations and demonstrations with acquisition agency acquirgy at the upcoming ERA show, anxious to learn about their new Retail Forecasting Platform (RFP). SVP of Business Development Linda Chaney has a few openings and isn’t surprised at the high level of interest in RFP.
“Everyone in the industry knows that DRTV impacts retail, but until now, it hasn’t been successfully quantified in today’s multichannel environment. Manufacturers who understand RFP realize they can now predict retail sales with a high degree of accuracy, enabling better inventory, logistic, media buying and cash flow planning,” she said recently.
Coming on the heels of an eMarketer study that showed direct response spending continues to skyrocket (poised to hit $50 billion this year), the goal of DRTV marketers need to be increasing profitability by enhanced predictive models, both for DRTV and digital.
Chaney continues, “we’ve analyzed millions of DTC transactions to build RFP, which has contributed to increasing retail sell-in.” Acquirgy is the DRTV agency of record for Whirlpool KitchenAid®, Keurig®, Rug Doctor® and others, providing a wide range of integrated services, including strategy, creative, production, media planning and buying, and metrics analysis.
RFP combines several technologies, including acquirgy’s proprietary iTrackz™ software that tracks DTC sales that takes place on line when consumers visit a marketers’ web site after viewing their infomercial or short-form DRTV execution. Says acquirgy President and COO Steven Morvay, “Our clients take advantage of RFP to accurately project and drive incremental retail sales stimulated by DRTV activity. They recognize that making assumptions about DRTV’s impact on retail based on non-data driven factors will not provide the accurate financial impact that supports significant media spending.”
Chaney is taking appointments to demonstrate Acquirgy’s Retail Forecasting Platform as available during her stay in Las Vegas. Contact her at 727-497-8100 or lchaney(at)acquirgy(dot)com to schedule a free half-hour demonstration of the Platform.
Acquirgy is a full service, multi-channel direct response agency, with a hybrid approach consisting of Branded DRTV, Search and Digital Marketing and a Retail Forecasting Model that accelerates sales and amplifies brands. Learn more at acquirgy.com, and review the huge library of best-practices papers, briefs, ebooks and more at the Customer Acquisition Intel Center, at: acquirgy.com/intel.