Celebrates its 1st Year: Taking the Guesswork out of Natural Products for Ethical Shopping Made Easy

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Vitarock is marking its first year since becoming a one-stop-shop for healthy natural products. It’s an online source for all things Pure, Green, Safe & Fair, featuring 1000s of pre-screened natural beauty, health and lifestyle products.

Vitarock logo - an online store for natural products

Vitarock, your online source for all things healthy.

Natural health and personal products that shoppers can feel good about — because they’ve been carefully selected and pre-screened.

Many North Americans want organic face creams that aren’t tested on animals, soaps that won’t harm their health, non-GMO vitamins and eco-friendly detergents. They want natural products that actually do what they claim to do. And they want brands that are socially and environmentally responsible. With such a long must-have list, shopping for natural products can be a daunting task.

One year ago, entered the picture. It’s an online store celebrating its first year that offers natural health and personal products that shoppers can feel good about — because they’ve been carefully selected and pre-screened.

Vitarock does the legwork. All of Vitarock’s 1000s of featured products, from creams, conditioners and snacks to supplements, household cleaners and even dog treats have been thoroughly vetted to adhere to its rigorous standards, as prescribed by Vitarock’s 4 pillars: Pure, Green, Safe and Fair. Several Vitarock suppliers are Certified B Corporations, which means they adhere to stringent standards of social and environmental performance, accountability, and transparency. Deciphering product claims If Health Canada deems a product to be safe, effective, and of high quality, the product is issued a Natural Product Number or NPN. Many of Vitarock’s natural products already have NPNs and live up to their claims, even though they aren’t legally required to have an NPN until the September 2014 deadline.

Vitarock’s electronic storefront displays full ingredient lists for every product, and enables shoppers to search by fair trade, non-GMO, certified organic, and eco-friendly products. They can also browse Vitarock’s health blog, and get a free phone consultation from Vitarock’s in-house doctor, Dr. Karol Wojewnik, MD.
Shopping ethically Ecommerce sales are already at $220 billion per year in the US and growing at 17% annually (AmeriCommerce)., since its launch in October 2013, fulfills a significant online void. “It’s all about ethical consumerism,” according to founder Alicja Wojewnik, MSc, who has worked in the natural health products industry for almost 30 years in the quality, science and compliance fields.

About Vitarock
Based in Toronto, Canada, Vitarock is an online marketplace featuring 1000s of ethically produced natural products that don’t harm your health or pollute the environment, are made with ingredients that aren’t tested on animals, and contain as many fair trade ingredients as possible. They all adhere to our company pillars of Pure, Green, Safe and Fair.

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ian Batt
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