National Payment Card Association Names Stephen Goodrich CEO

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Payments Veteran and Current President Tapped by NPCA Board to Drive New Business, Partnerships, and Technology Innovation

National Payment Card Association (NPCA), a leading provider of mobile and card-based decoupled debit (ACH) payments for merchants, today announced its Board of Directors has named Stephen Goodrich as the company’s new CEO.

A veteran of the payments industry, Goodrich joined NPCA as President in 2012 after serving on its Board for two years. Goodrich is the founder and former CEO of PowerPay, a payments processor he guided from start-up to Inc. 500 selection in just five years. Goodrich was a thought leader in the development of PowerPay’s sophisticated risk management systems, as well as a driver of its automated merchant boarding system which utilized instant account activation for e-commerce merchants; two key components to the company’s phenomenal growth.

In his new leadership role at NPCA, Goodrich—who replaces founder Joe Randazza—will continue to build out the organization’s decoupled debit (ACH) and mobile payment platforms, with an eye toward emerging verticals and consumer opportunities. Randazza remains on the Board.

Goodrich has been instrumental in many of NPCA’s initiatives, including its payments initiatives in the web-enabled connected car space. NPCA also made news as the payments platform behind Cumberland Farms SmartPay Biz program, the first commercial offering of a decoupled debit product, which follows the highly successful consumer launch of Cumberland’s SmartPay program.

“We have developed a great partnership with NPCA,” said Cumberland CIO Dave Banks. “Our SmartPay program took off like a rocket, and NPCA was able to ramp up its customer service and infrastructure so that we didn’t miss a beat. Their low-cost solution has translated into over $13 million in immediate consumer savings, and tremendous consumer loyalty. We welcome the new leadership and we are excited about the future.”

“Steve is an innovator and team builder who understands the industry dynamics,” said Dan Yienger, GM & VP of Petroleum at Verifone. “Between the pioneering products and leadership team, NPCA is well positioned.”

NPCA’s business model represents a paradigm shift in the industry. “Merchants spend billions in processing fees annually in order to accept the major card brands, and more and more retailers see this as a broken and inequitable model,” Goodrich said. “The NPCA platforms drive loyalty by enabling merchants to reconnect with their consumers via payments.”

In addition, secure decoupled debit platforms are gaining popularity among merchants and consumers in a space where credit card data breaches are occurring with startling regularity.

“The payments and mobile markets are evolving in very exciting ways, and I’m flattered the Board has expressed faith in me to lead NPCA,” said Goodrich. “We have a talented and dedicated team of people who are working hard to deliver value through innovation.”

About National Payment Card Association

National Payment Card Association (NPCA), based in Coconut Creek, Florida, is an innovative developer, marketer, and service provider of decoupled debit card and mobile-based payments solutions to merchants and consumers, utilizing the Automated Clearing House (ACH). NPCA is a member of the EFT Network, which is a part of the Electronic Check Council of the National Automated Clearing House Association (NACHA). For further information about NPCA, visit the company’s website at


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Stephanie Neil
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