Florida Hospital is Teaming Up with The Tampa Bay Buccaneers to Help Spread “Bucs Fever” Across Tampa Bay

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Florida Hospital and the Bucs kick off community health programs and launch the “Catch Bucs Fever” television commercial featuring Bucs head coach, Lovie Smith.

Florida Hospital and Tampa Bay Buccaneers Press Conference

We are excited to build on this partnership with the Bucs and add new initiatives that will benefit communities that we serve.

Florida Hospital and the Tampa Bay Buccaneers are spreading “Bucs Fever” across Tampa Bay by kicking off several community health events and the “Catch Bucs Fever” television commercial featuring Bucs head coach, Lovie Smith. The commercial and community health events are part of the unique partnership between Florida Hospital and the Buccaneers that both organizations announced last year, when Florida Hospital became the Exclusive Hospital of the Tampa Bay Buccaneers. Together, the organizations are making a commitment to positively impact the health and wellness of the Tampa Bay community.

“We believe that Florida Hospital has an important role to play in creating a healthier community. We are excited to build on this partnership with the Bucs and add new initiatives that will benefit communities that we serve. As a health care leader, we typically look to stop fevers from spreading; however, this situation is different. We are encouraging everyone to spread the fever so that we can support our new coach, Lovie Smith, and the 2014 Buccaneer team. Our playful use of “Bucs Fever” is just one more way to deepen the connection we have with the Bucs,” said Mike Schultz, President and CEO of the Florida Hospital West Florida Region.

Florida Hospital officially launched its Bucs Babies program during the NFL draft in May 2014 and gave new moms and dads a “training camp” health and wellness package for their new little rookies. Since the Bucs Babies program was so popular during the NFL draft season, Florida Hospital is continuing the program through the regular season. During the entire football season, all babies born at Florida Hospital in Tampa Bay will receive a Bucs Babies t-shirt. Kicking off the new season, Florida Hospital will sponsor the media backdrop during press conferences from September 8th – September 14th. During the Bucs vs. Rams game on September 14th, Florida Hospital will give away free “Catch Bucs Fever” bandanas in four locations outside the stadium. Fans will be able to pick up these fun bandanas at cars and buses wrapped in “Keeping Your Crew Healthy” and “Florida Hospital the Exclusive Hospital of the Tampa Bay Buccaneers” logos. In October, Florida Hospital will be one of the sponsors for the Buccaneers Treasure Chests 5k Run/Walk to help raise awareness and support patient treatment and research for breast cancer. This will be the first year where the Florida Hospital Foundation is a beneficiary of the proceeds raised at this event which is expected to attract several thousand participants. These foundation funds will be directed toward breast cancer patient services. More than 500 Florida Hospital employees will be supporting this event and attending the Bucs vs. Ravens game on October 12th following the race.

“There is an unprecedented level of excitement and enthusiasm as we prepare to kick off this new era of Buccaneers football and we are thrilled that our partners at Florida Hospital are helping to spread ‘Bucs Fever’ throughout our communities. We look forward to working with Florida Hospital as we roll out these innovative community-based programs designed to improve the health and well-being of Tampa Bay area residents,” said Buccaneers Co-Chairman Bryan Glazer. Florida Hospital will also be the presenting sponsor of the Fitness Challenge prior to the Bucs vs. Falcons game on November 9th. This is the third annual callisthenic-based, cross fit-style competition hosted by the Buccaneers. Registration will open soon at http://www.Buccaneers.com.

Visit http://www.CatchBucsFever.com and check out the new commercial featuring Coach Smith. The new website highlights the Florida Hospital and Tampa Bay Buccaneer partnership initiatives and provides updates on health events, news clips, commercials, as well as opportunities to share fan photos exhibiting “Bucs Fever” via social media outlets. Florida Hospital and the Bucs will continue to launch health initiatives throughout the year designed to engage and help transform the health and wellness of the Tampa Bay community.

Florida Hospital and Tampa Bay Buccaneers Key Dates:

  •     September 14 | Bucs vs. Rams | Look for Florida Hospital vehicles and employees handing out “Catch Bucs Fever” scrub caps prior to game
  •     October 12 | Bucs vs. Ravens | Buccaneers 2nd Annual Treasure Chests 5k Run/Walk | Florida Hospital helps raise awareness about breast cancer
  •     November 9 | Bucs vs. Falcons | Florida Hospital presents the 3rd Annual Fitness Challenge

About Florida Hospital West Florida Region
The Florida Hospital West Florida Region is a not-for-profit 1,257-bed hospital system composed of 9 hospitals including Florida Hospital Tampa, Florida Hospital Pepin Heart Institute, Florida Hospital Carrollwood, Florida Hospital at Connerton Long Term Acute Care, Florida Hospital Zephyrhills, Florida Hospital Wesley Chapel, Florida Hospital North Pinellas, Florida Hospital Heartland Medical Center Sebring, Florida Hospital Heartland Medical Center Lake Placid and Florida Hospital Wauchula. Part of the Adventist Health System, Florida Hospital is a leading health network comprised of 23 hospitals throughout the state. For more information, visit http://www.FloridaHospital.com.

About the Tampa Bay Buccaneers
The Tampa Bay Buccaneers are in their 39th year as members of the National Football League and compete in the National Football Conference’s South Division. They were purchased by the late Malcolm Glazer in 1995 and are currently owned by the Glazer Family. Established in 1976, the Buccaneers have totaled six division championships, one conference championship and one Super Bowl Championship. The Buccaneers are also very active in the community, with the Glazer Family Foundation and Bucs Care dedicated to making a difference in the Tampa Bay area through programming that will inspire, equip and celebrate the “Champion” in each of us, highlighted by the Glazer Children’s Museum, opened in downtown Tampa in 2010. For more information, visit http://www.buccaneers.com.

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Jennifer McVan, Director of Media Relations