With Sights on Spanish-Speaking Market, Provider of SEO PowerSuite Software Improves Experience for Spanish Users, Indirectly Helps Affiliates

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Link-Assistant.Com, a known developer of SEO tools, has just made several significant improvements to its Spanish-language website, software and overall user experience, thus also aiding partners who target the Spanish market to make more of their promotional efforts.

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Ever since we implemented changes to our Spanish campaign, we’ve been monitoring changes in traffic and conversions, and we’re pleased to say the conversion rate now tripled!

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SEO PowerSuite by Link-Assistant.Com is multilingual web optimization software. Not only are there localized versions of Link-Assistant.Com’s main official site - French, Spanish, German, Russian and Dutch - but also the software itself is available in those 5 languages.

And, with 470 million potential buyers out there whose native tongue is Spanish, the software provider set out to improve the user experience for it Spanish-language customers, starting with creating pages for individual SEO PowerSuite products, translating the newsletter and updating the Spanish version of SEO PowerSuite.

"We have studied how Spanish users interact with our content and our products at difference stages in the consumer cycle", says Erin Madison, User Experience Manager at Link-Assistant.Com. "That helped us determine weak points we could improve, for instance, some in-depth materials in English that we could translate into Spanish to avoid referring our customers to foreign-language webpages as much as possible."

*What's new for Spanish-speaking users of SEO PowerSuite*

Link-Assistant.Com have added new pages for individual SEO PowerSuite tools to its Spanish website, http://www.seopowersuite.es: Rank Tracker, WebSite Auditor, SEO SpyGlass and LinkAssistant.

Besides, the newsletter users get after they have downloaded the software from the Spanish-language website has been translated (thus clarifying the services' terms and conditions and other information for Spanish-speaking users).
And, last but not least, the Spanish version of Link-Assistant.Com's software has been brought up to date.

*Why this is good for affiliates, too*

Link-Assistant.Com has an affiliate program that has over the years attracted partners from all over the world, Spanish-speaking affiliates not being an exception. A considerable share of all SEO PowerSuite purchases is coming from Spain, Mexico and Argentina, the largest Spanish-speaking countries, which presents ample opportunities for affiliates to drive sales from those regions.

"Ever since we implemented changes to our Spanish campaign, we've been monitoring changes in traffic and conversions", says Erin Madison of Link-Assistant.Com. "And we're pleased to say the conversion rate now tripled! This is definitely good news for affiliates who make commission not only when they send traffic to our site, but also when a subsequent sale occurs."

*About Link-Assistant.Com*

Link-Assistant.Com is a software developer with nearly a decade of experience providing top-performing SEO tools for Internet marketers. Launched in 2005, the Link-Assistant.Com business model was built around striving for innovation and a passion to create paramount search engine optimization software. Its SEO tools are used by over 900,000 users worldwide who rely on Link-Assistant.Com’s marketing toolkit - SEO PowerSuite - for their online success.

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Aleh Barysevich
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