Aislelabs Pass Bridges the Gap Between Digital Marketing and Physical Stores
Toronto, ON (PRWEB) September 29, 2014 -- Aislelabs announced today an innovative cloud based offering, named Aislelabs Pass. The new offering enables digital marketing and social media specialists to utilize location based marketing enabled by iBeacons. Aislelabs Pass makes proximity marketing accessible without requiring any mobile app.
Digital marketers use email campaigns and social marketing tools to distribute their content to relevant audiences. Aislelabs Pass makes the content location aware by integration with the Aislelabs Engage beacon management and deployment platform. Aislelabs Pass also eliminates the need for having any app downloaded on the end user’s phone, which dramatically lowers the barrier to enable location-driven content. The offering truly bridges the gap between digital online marketing and in-store actionable campaigns.
Aislelabs Pass is built on the same cloud platform as Aislelabs Engage, which is already used and trusted by customers around the world. The platform features a fully customizable content creation engine for designing and managing coupons or passes. The passes can be used across platforms, and work with leading mobile wallet solutions including the Apple Passbook. As users walk in physical stores, relevant passes surface up aided by Bluetooth SMART based iBeacons.
Aislelabs Pass provides a new way of distributing promotional content, special offers and digital flyers while making them beacon aware. Different methods of distribution are baked into the platform, including social sharing on Facebook and Twitter, email campaigns and web-based microsites for hosting all content. Analytics is provided for all user actions, from downloading the content to its use in the stores. Advanced reporting and segmentation by distribution channel and campaign effectiveness is available.
“Retail marketers can now readily utilize the power of iBeacon and location marketing without having to first build apps. We are thrilled with the possibilities that Aislelabs Pass enables to tailor shopping experiences never before possible.” said Nick Koudas, CEO of Aislelabs. More information about the Aislelabs Pass is available at http://www.aislelabs.com/products/pass/
About Aislelabs Inc.:
Aislelabs provides an intelligent cloud platform for personalized, real-time in-store marketing and analytics to brick-n-mortar retailers and shopping centres. The SaaS product suite of the company includes: 1) advanced analytics solution to measure footfall traffic and consumer behavior inside and outside physical stores, similar to web analytics for e-commerce, and 2) a real-time marketing and engagement platform to deliver effective personalized messages. Aislelabs, headquartered in Toronto, Canada, serves major retailers across North America, forming a key component of a central command center across stores. To learn more, visit http://www.aislelabs.com/.
N Bansal, Aislelabs, http://www.aislelabs.com/, +1 (647) 557-3510 Ext: 5, [email protected]
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