Change Your Blades … Change A Life! AutoTex PINK Wiper Blades Are Helping Wipe Out Breast Cancer

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Pink wiper blades sold by AutoTex donate a percentage of every sale to breast cancer research and awareness.

Change your blades… Change a Life!

Change your blades… Change a Life!

"We’re committed to partnering with our customers to raise breast cancer awareness and increase breast cancer support for important research and education efforts," said Lombard.

AutoTex PINK proudly offers pink and black wiper blades sporting the iconic pink ribbon in support of breast cancer awareness and research in time for October, a popular month for businesses and non-profits to “go pink” -- supporting walks, runs and fundraisers for this worthwhile cause.

AutoTex PINK is a woman-owned company that is among the nation’s leading suppliers of windshield wipers. They are committed to partnering with their customers to raise breast cancer awareness and funds for the cause in the campaign to “Wipe Out Breast Cancer.” An AutoTex Pink purchase is more than just a statement- it is a selfless commitment and an investment in a life-saving change. “Change your blades… Change a Life!” A portion of all AutoTex PINK sales goes directly to the National Breast Cancer Foundation. AutoTex PINK wiper blades are available for purchase online at the Cequent Store. The Cequent Store offers easy online shopping and use the COUPON CODE: FansSaveNow for $2 off your purchase.

Inventor Paula Lombard states, “At AutoTex, we care about more than the bottom line. We’re committed to partnering with our customers to raise breast cancer awareness and increase breast cancer support for important research and education efforts. That’s why we’ve created our line of AutoTex PINK breast cancer awareness products, an assortment of original equipment quality windshield wiper blades featuring the iconic pink color to show the world that you, along with AutoTex, support breast cancer research and the journey to help prevent breast cancer.”

Available in both metal and FLEX, the metal blades boast a proven aerodynamic designed heavy gauged steel frame which resists lifting and has riveted joints for durability. The FLEX blades are made with 100% natural molded rubber for long life and have pressure points for even window contact.

Follow #BreastCancer on Twitter to join the conversation.

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ABOUT AUTOTEX PINK: AutoTex Pink is a brand of WEXCO Industries. WEXCO Industries, Inc. is among the nation’s leading global suppliers of windshield wipers and wiper blade components, manufacturing OEM wiper systems within the heavy duty market and servicing both the heavy duty and automotive aftermarkets. WEXCO, a Certified WBNEC company, and ISO9001:2008 certified, provides quality products, services and solutions to some of the world’s largest and highly regarded companies.

AutoTex PINK was founded by WEXCO Industries’ President, Paula Lombard. Paula wanted to create a product and a brand that was made by and for women. That is why with each sale of AutoTex PINK products, a donation will be made to the National Breast Cancer Foundation (US sales) or the Breast Cancer Society of Canada (CA sales). Through these partnerships, AutoTex PINK hopes to support those affected by breast cancer by helping to increase awareness and contribute to the fight to “Wipe Out Breast Cancer!”

ABOUT CEQUENT CONSUMER PRODUCTS: Cequent Consumer Products, Inc. is the industry's leading designer, manufacturer and marketer of innovative consumer goods and automotive aftermarket products. For more than 85 years, Cequent Consumer Products has produced some of the most dependable products in the market today including superior-quality towing and hitch systems, trailer components and accessories, wiring, lighting and brake systems, cargo securing, cargo carrying, rack systems, as well as household and industrial brooms and brushes. Our established brands are sold through leading automotive and hardware retailers nationwide. Our brands are leaders in the industry and include: Reese Towpower, Reese Carry Power, Reese PowerSports, Highland, Aqua-Clear, Laitner, Rola, Fulton and Bulldog. Cequent Consumer Products is part of the Cequent Americas business unit of TriMas Corporation headquartered in Bloomfield Hills, Michigan. Visit

About National Breast Cancer Foundation, Inc. ®: National Breast Cancer Foundation, Inc. ® is a nonprofit charitable foundation headquartered in Frisco, Texas, just north of Dallas. The Foundation exists to save lives by providing access to free and low-cost mammograms for those with limited resources, increased awareness through continuing education programs and online community support programs. For more information, visit

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Debbie Bookstaber
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